About the Role

We are looking for a Creative Director who combines strong creative thinking with hands-on expertise in digital and performance marketing. The ideal candidate should be equally comfortable developing a long-form brand story, creating compelling content, and analysing and optimising a Meta Ads campaign.

This is a hands-on individual contributor role. You will not be managing a large team; instead, you will take ownership of the marketing lifecycle end-to-end — from strategy and content creation to campaign execution, distribution, performance analysis, and continuous optimisation.

You will work closely with the Marketing Head, existing team leads, and cross-functional teams across business, product, and sales. The right candidate is proactive, execution-focused, data-driven, and comfortable working in a fast-paced startup environment.

Key Areas of Ownership

- Content Strategy & Brand Communication
- Campaign Planning & Execution
- Performance Marketing
- Digital Marketing
- SEO & SEM
- Content Creation & Production
- Social Media Management
- Brand Voice & Messaging
- Email & WhatsApp Marketing
- Marketing Analytics & Reporting

Key Responsibilities

1. Content Strategy & Creation

- Develop and execute OneRoot's content strategy across social media, website, email, and product communication channels.
- Create high-quality content across multiple formats, including long-form articles, social media content, scripts, infographics, case studies, newsletters, and campaign creatives.
- Develop and manage a structured content calendar aligned with business objectives, campaigns, and commodity cycles.
- Establish and maintain a consistent brand voice and messaging across different audiences, including farmers, B2B buyers, investors, and other stakeholders.

2. Digital & Performance Marketing

- Plan, launch, monitor,



and optimise paid campaigns across Meta, Google, LinkedIn, and other relevant platforms.
- Own key performance marketing metrics such as CPC, CPL, CTR, conversion rate, and ROAS.
- Identify opportunities to improve campaign performance through creative, audience, copy, placement, and budget optimisation.
- Drive organic growth through SEO, community engagement, content distribution, and strategic digital presence.
- Plan and execute WhatsApp, email, and SMS campaigns targeting farmers, aggregators, B2B buyers, and other relevant audiences.
- Collaborate with the sales team to develop demand-generation campaigns and lead-nurturing initiatives.

3. Analytics & Optimisation

- Build and maintain dashboards to track content, campaign, and channel performance.
- Analyse data from Google Analytics, Meta Business Suite, advertising platforms, and other marketing tools.
- Identify trends, insights, and areas of improvement and translate them into actionable marketing strategies.
- Prepare regular performance reports and present key insights and recommendations to the Marketing Head.
- Conduct A/B testing across creatives, messaging, audiences, landing pages, and campaigns to continuously improve marketing efficiency.

4. Collaboration & Execution

- Work closely with the Marketing Head, existing team leads, and cross-functional teams to align marketing initiatives with business and product objectives.




- Collaborate with sales and business teams to support lead generation, customer acquisition, and market expansion.
- Support marketing initiatives related to Vietnam operations and international market expansion.
- Take ownership of projects from ideation to execution and ensure timely delivery.

What We're Looking For

- 3–4 years of relevant experience across content creation, digital marketing, and performance marketing, preferably in a startup, agritech, FMCG, marketplace, or related environment.
- Proven experience independently planning, executing, and optimising Meta Ads and/or Google Ads campaigns.
- Strong content creation and copywriting skills, with the ability to develop content independently across multiple formats.
- Strong understanding of digital marketing metrics and data-driven decision-making.
- Hands-on experience with Google Analytics, Meta Business Suite, and marketing reporting/dashboard tools.
- Valuable understanding of SEO, SEM, organic growth, and social media marketing.
- Proficiency in tools such as Canva, Adobe Creative Suite, or equivalent design platforms.
- Video editing and basic production skills will be an added advantage.
- Excellent written and verbal English communication skills.
- Kannada, Hindi and English proficiency will be an advantage.
- Strong ownership mindset with the ability to work independently in a fast-paced environment.
- Ability to take a brief, develop a strategy, execute it, measure results, and iterate without extensive supervision.
- Understanding of India's agricultural ecosystem, rural markets, commodities, or commodity trading will be a significant advantage.

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

- Food provided
- Provident Fund

Work Location: In person

📌 Creative Director - Content Strategist (Electronic City)
🏢 One Root (ENP Farms Private
📍 Electronic City