About Us – Deftsoft:

Deftsoft is a leading IT solutions provider based in Mohali, offering a wide range of services including web development, mobile app development, digital marketing, and custom software solutions. With over a decade of experience, Deftsoft has helped businesses of all sizes grow and succeed in the digital world. We believe in innovation, excellence, and nurturing talent, making us a great place for freshers and early-career professionals to learn and thrive.

Job Summary:

We are seeking a highly skilled and motivated Business Development Executive specializing in Business Development (BD) to focus exclusively on lead conversion for our SEO and PPC services. The ideal candidate will possess strong communication and negotiation skills, with proven experience in nurturing and converting leads generated by the marketing and junior sales teams into long-term clients.

Responsibilities:

· Take ownership of lead conversion from initial contact to closing deals for SEO and PPC services.

· Engage with prospective clients through email, calls, and virtual meetings to understand their marketing needs.

· Prepare and present tailored proposals, quotations, and service offerings aligned with client objectives.





· Collaborate closely with delivery and technical teams to ensure alignment of client expectations and project feasibility.

· Manage the sales pipeline effectively, maintaining accurate records of interactions and lead status in CRM systems.

· Follow up persistently with warm leads and nurture relationships to move prospects through the sales funnel.

· Negotiate contracts and terms while ensuring client satisfaction and company profitability.

· Provide insights and feedback to marketing and junior sales teams to improve lead quality and conversion rates.

Requirements:

· 2–4 years of proven experience in lead conversion and sales within the digital marketing domain, particularly SEO and PPC services.

· Strong understanding of SEO and PPC concepts, campaign structures, and KPIs (CTR, CPC, CPA).

· Proficiency in client communication, proposal development, and negotiation.

· Experience with CRM tools (e.g., HubSpot, Zoho CRM, Salesforce) for pipeline management.

· Excellent interpersonal skills and ability to manage multiple client interactions professionally.

· Self-driven, target-oriented, and capable of working independently in a fast-paced environment.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Adaptable schedule
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Business Developer Executive - Digital Marketing (Chandigarh)
🏢 Live Deftsoft Informatics
📍 Chandigarh