Job Description – Area Business Manager (ABM) – Oncology

Position

Area Business Manager – Oncology

Budget : 8-10L per annum

Department

Sales & Business Development – Oncology

Location

[Bangalore, Chennai, Hyderabad]

Role Overview

We are looking for a agile and result-oriented Area Business Manager (ABM) to drive business

growth in the Oncology segment. The role involves developing strong relationships with oncologists

and key healthcare stakeholders, driving product adoption, expanding the customer base, and

achieving assigned business targets.

The ideal candidate should have strong communication, scientific engagement, customer

management, and business development skills, with a passion for the oncology and healthcare

industry.

Key Responsibilities

1. Business Development & Sales

 Achieve monthly, quarterly, and annual business targets for the assigned territory.

 Develop and execute territory-wise business plans and customer strategies.

 Identify new business opportunities and expand the customer base.

 Drive adoption and prescription of oncology products/services.

 Monitor territory performance and take corrective actions to achieve targets.

2. Doctor & KOL Engagement

 Build and maintain strong professional relationships with oncologists, surgeons,

pathologists, and other healthcare professionals.

 Engage with Key Opinion Leaders (KOLs) and high-potential customers.

 Conduct scientific discussions and product presentations.

 Organize and participate in CMEs, scientific meetings, tumour boards, workshops, and other

medical engagements.

3. Customer & Account Management

 Develop strategic relationships with key hospitals, cancer centres, laboratories, and

institutions.





 Understand customer requirements and provide appropriate solutions.

 Ensure timely follow-up on leads, samples, reports, and customer queries.

 Work closely with internal teams to resolve operational or service-related issues.

4. Territory Management

 Develop an effective doctor and institution coverage plan.

 Maintain regular field activity and ensure quality customer interactions.

 Identify potential territories, accounts, and institutions for business expansion.

 Track competitor activities, market trends, pricing, and customer preferences.

5. Sales Analytics & Reporting

 Maintain accurate daily/weekly/monthly sales and activity reports.

 Analyse territory performance, customer productivity, and business trends.

 Prepare forecasts and action plans for achieving targets.

 Ensure timely submission of MIS and other management reports.

6. Cross-Functional Collaboration

 Coordinate with Marketing, Medical Affairs, Operations, Customer Support, and other

internal teams.

 Ensure smooth execution of customer initiatives and business programs.

 Provide market feedback and insights to the leadership team.

 Support the implementation of new products, campaigns, and strategic initiatives.

Key Performance Indicators (KPIs)

 Achievement of monthly and annual revenue targets

 New customer acquisition





 Doctor/oncologist engagement and productivity

 Prescription / test adoption growth

 Key account development

 Customer retention

 Territory growth

 Activity and coverage effectiveness

 Lead conversion

 Collection and payment discipline

Required Qualifications

 Bachelor's degree in Life Sciences, Pharmacy, Biotechnology, Microbiology, or a related

field.

 MBA/PGDM in Sales & Marketing or Healthcare Management will be an advantage.

 2–5 years of experience in pharmaceutical, diagnostics, oncology or healthcare sales.

 Oncology experience will be strongly preferred.

Key Skills

 Strong communication and presentation skills

 Scientific and clinical understanding

 Business development and negotiation skills

 Customer relationship management

 Territory planning and execution

 Analytical and problem-solving ability

 Strong interpersonal and networking skills

 Result-oriented and self-motivated approach

 Ability to work independently and collaboratively

Preferred Candidate Profile

 Experience working with oncologists, cancer hospitals, diagnostic centres,

 Understanding of oncology diagnostics, molecular testing, NGS, biomarkers, or precision

medicine is an advantage.

 Strong network among healthcare professionals in the assigned territory.

 Willingness to travel extensively within the assigned territory.

What We Look For

We are looking for an individual who combines scientific understanding with strong business

acumen, can build meaningful relationships with oncology stakeholders, and has the ownership and

drive to grow the assigned territory.

Work Location: In person

📌 Area Business Manager - Oncology (Tiruvallur)
🏢 4BaseCare precision Health
📍 Tiruvallur