Company: Jeena Sikho Lifecare Ltd.

Position: Performance Marketing Specialist

Location: Zirakpur (Head Office)

Job Type: Full-Time

Working Days: 6 Days a Week

Shift Duration: 9 Hours

Salary: Up to ₹45,000 per month

Job Summary

Jeena Sikho Lifecare Ltd. is looking for a results-driven Performance Marketing Specialist with strong hands-on experience in lead generation campaigns. The ideal candidate should have expertise in running and optimizing paid campaigns across Meta, Google, and YouTube, with a focus on generating quality leads and improving conversions for healthcare services.

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns across Meta, Google, and YouTube.
- Generate qualified leads for hospitals, clinics, health camps, consultations, and wellness services.
- Manage campaign budgets and optimize CPL, CPA, ROAS, and conversion rates.
- Develop audience targeting, remarketing, and location-based marketing strategies.
- Conduct A/B testing of creatives, ad copies, landing pages, and target audiences.
- Monitor campaign performance using GA4, Google Tag Manager, Meta Pixel, Conversion API, and CRM reports.
- Coordinate with design, content, video, call center, and sales teams to improve campaign performance.
- Prepare weekly and monthly performance reports with actionable insights.
- Ensure compliance with advertising platform policies, particularly for healthcare campaigns.
- Stay updated with the latest digital marketing trends and performance marketing strategies.

Qualifications





- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Google Ads and Meta Blueprint certifications will be an added advantage.

Experience

- Minimum 5+ years of hands-on experience in Performance Marketing.
- Proven experience in lead-generation campaigns is mandatory.
- Experience in Healthcare, Education, Hospitality, or other lead-generation industries is preferred.

Required Skills

- Meta Ads Manager
- Google Ads & YouTube Ads
- Lead Generation Campaigns
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Campaign Tracking & Attribution
- Audience Targeting & Remarketing
- Budget Management & ROAS Optimization
- Analytical & Problem-Solving Skills

Preferred Skills

- Experience with CRM integration and lead tracking.
- Understanding of landing page optimization and conversion rate optimization (CRO).
- Knowledge of healthcare advertising guidelines and policies.
- Strong reporting and presentation skills.

Key Attributes

- Data-driven and result-oriented mindset.
- Solid analytical and decision-making skills.
- Excellent communication and coordination abilities.
- Ability to manage multiple campaigns simultaneously.
- Proactive approach with attention to detail.

Salary & Benefits

- Salary: Up to ₹45,000 per month.
- PF, ESIC, and other statutory benefits as per company policy

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (Zirakpur)
🏢 Jeena Sikho Lifecare
📍 Zirakpur