Key Responsibilities

- Plan, launch, and manage Meta Ads campaigns (Facebook & Instagram) across various objectives (lead generation, conversions, traffic, brand awareness, retargeting)
- Conduct audience research and build custom/lookalike audiences
- Write and test ad copy, creatives, and CTAs in collaboration with the design/content team
- Monitor campaign performance daily and optimize for CPC, CTR, CPA, and ROAS
- Manage and allocate ad budgets efficiently across multiple campaigns
- Set up and maintain Meta Pixel, Conversions API, and event tracking
- A/B test ad creatives, audiences, placements, and bidding strategies
- Prepare regular performance reports with actionable insights
- Stay updated on Meta's algorithm changes, ad policies, and industry best practices
- Coordinate with the marketing team to align ad strategy with overall business goals

Requirements

- Minimum 2-3 years of hands-on experience managing Meta Ads campaigns
- Proven experience in Meta Business Suite / Ads Manager




- Strong understanding of Meta Pixel, Conversions API, and attribution
- Experience with A/B testing and data-driven optimization
- Knowledge of audience segmentation, retargeting, and funnel strategy
- Basic understanding of Google Analytics or other tracking tools (preferred)
- Excellent analytical, communication, and reporting skills
- Portfolio or case studies demonstrating past ad performance/results
- [Meta Blueprint certification — preferred, optional]

Nice to Have

- Experience running ads for [your industry, e.g., e-commerce, D2C, lead gen, etc.]
- Familiarity with Canva/Adobe tools for basic creative edits
- Experience with other ad platforms (Google Ads, TikTok Ads)

Pay: ₹35,000.00 - ₹65,000.00 per month

Benefits:

- Versatile schedule
- Paid sick time
- Paid time off

Work Location: Hybrid remote in Noida Sector 62, Noida, Uttar Pradesh

📌 Meta add Expert (India)
🏢 Mindsphere Institute Of Higher Studies
📍 India