Social Media Content Creator & Manager – Wizzowl 2.0

Company: Wizzowl
Location: Chennai, Tamil Nadu
Job Type: Full-time, On-site
Experience: 2–5 years
Industry: D2C / E-commerce / Jewellery / Fashion / Lifestyle

About Wizzowl

Wizzowl is a fast-growing Indian D2C jewellery brand focused on lightweight, everyday silver jewellery.

We are now building Wizzowl 2.0 — a stronger jewellery brand with a wider product universe, distinctive brand storytelling, improved customer experience and an ambitious growth plan.

We are looking for a Social Media Content Creator & Manager who can help build Wizzowl's identity and make our social media one of our strongest growth channels.

This is not a posting-only social media job.

We are looking for someone who can think creatively, create content, understand trends, appear on camera when required, shoot products, edit Reels and understand what makes people stop, watch, engage and eventually buy.

The Role

You will own Wizzowl's day-to-day social media content engine across:

- Instagram
- Facebook
- YouTube Shorts
- Pinterest
- Other relevant emerging platforms

You will work closely with the founder, marketing team, designers, photographers, influencers and creators to build the Wizzowl 2.0 brand.

Key Responsibilities1. Content Strategy

- Develop and execute Wizzowl's monthly social media content calendar.
- Create content pillars for products, brand, education, entertainment, trends and community.
- Develop weekly content ideas based on products, launches, trends and campaigns.
- Turn jewellery products into interesting stories rather than simply posting product photos.
- Build recurring content series that customers recognize and look forward to.
- Keep Wizzowl's visual identity and tone consistent across platforms.

2. Reels & Short-Form Video

- Ideate, script, shoot and edit Instagram Reels and YouTube Shorts.
- Create product-focused, educational, entertaining and trend-driven videos.
- Develop strong hooks for the first 1–3 seconds.
- Create videos around:
- Styling jewellery
- How to wear
- Jewellery hacks
- Product stories
- Behind the scenes
- Manufacturing
- Founder stories
- Customer stories
- Trends
- Festive occasions
- Gifting
- Everyday/workwear jewellery
- Experiment continuously with different formats, hooks and storytelling styles.

3. On-Camera Content

You should be comfortable either appearing on camera yourself or coordinating people who can.

Create content such as:

- Talking-head Reels
- Product demonstrations
- Jewellery styling videos
- “3 ways to wear…” videos
- Product comparisons
- Founder-led content
- Customer FAQs
- Trend-based videos
- Behind-the-scenes videos

Being camera-friendly is a strong advantage.

4. Product Photography & Videography





- Shoot jewellery products using a phone/camera and basic lighting equipment.
- Create Reels, product videos, lifestyle content and behind-the-scenes footage.
- Understand framing, composition, lighting and jewellery presentation.
- Coordinate professional shoots when required.
- Maintain an organized library of photos and videos.

5. Editing

You should be able to independently edit short-form content.

Experience with tools such as:

- CapCut
- Adobe Premiere Pro
- Adobe After Effects
- Canva
- Photoshop
- Lightroom

is preferred.

The ability to create fast, clean and engaging mobile-first edits is more important than knowing every software tool.

6. Instagram Management

- Manage Wizzowl's Instagram account on a daily basis.
- Publish Reels, posts, carousels and Stories.
- Write captions and CTAs.
- Manage hashtags, keywords and social SEO.
- Respond to comments and identify customer questions/opportunities.
- Monitor trends and relevant conversations.
- Maintain a consistent publishing schedule.

7. Trend Research

You should know what is happening on Instagram before everyone else starts copying it.

Every week:

- Research trending Reels.
- Identify trending audio and formats.
- Track competitor content.
- Find emerging creators.
- Identify jewellery/fashion/lifestyle trends.
- Adapt trends to Wizzowl without blindly copying them.

The question should always be:

“How can we make this trend work for Wizzowl?”

8. Influencer & Creator Content

- Research relevant influencers and UGC creators.
- Coordinate product seeding and content requirements.
- Brief creators on concepts and deliverables.
- Follow up on content timelines.
- Collect and organize UGC.
- Identify high-performing creator content that can be reused for ads.
- Build a database of creators for future campaigns.

9. Community Building

- Respond to comments and relevant DMs.
- Identify frequently asked customer questions.
- Turn customer questions into content ideas.
- Encourage customers to share Wizzowl purchases.
- Develop UGC and community-driven content.
- Track what customers are talking about and feed those insights back to the marketing team.

10. Content Performance

You will not be judged only on followers.

Track:

- Reach
- Views
- Watch time
- Average watch duration
- Completion rate
- Saves
- Shares
- Comments
- Profile visits
- Website clicks




- Product clicks
- Followers gained
- UGC generated
- Sales influenced by social content

Every week, identify:

What worked → Why it worked → What we should repeat → What we should stop.

What We Are Looking For

- 2–5 years of experience in social media/content creation.
- Strong understanding of Instagram and short-form video.
- Excellent Reel ideation ability.
- Good shooting and editing skills.
- Strong understanding of hooks, storytelling and retention.
- Good visual sense.
- Understanding of fashion/jewellery/lifestyle content is preferred.
- Comfortable using a smartphone/camera for professional content creation.
- Good copywriting and communication skills.
- Strong awareness of current social media trends.
- Ability to work independently and execute quickly.
- Strong attention to detail.

Must-Have Skills

You should be able to:

- Come up with 10 good Reel ideas without being given a brief.
- Shoot a Reel yourself.
- Edit it yourself.
- Write the hook and caption.
- Publish it.
- Analyse its performance.
- Understand why it worked or failed.
- Come up with the next version.

What We Are NOT Looking For

We are not looking for someone whose main responsibility is:

- Posting scheduled images
- Copy-pasting captions
- Following a fixed content calendar without contributing ideas
- Simply reposting trends
- Measuring success only through follower growth

We want a creator + strategist + executor.

The Ideal Candidate

You are someone who:

- Constantly watches and studies Reels.
- Notices why certain videos go viral.
- Has strong visual taste.
- Enjoys experimenting.
- Is comfortable trying new ideas.
- Can work fast.
- Is not afraid of the camera.
- Understands that excellent content starts with a great idea.
- Thinks about business impact, not just aesthetics.

Most importantly, you should have a genuine interest in fashion, jewellery, beauty, lifestyle and consumer brands.

Success in This Role

Your success will be measured by:

Better content → Bigger reach → Stronger brand → More engagement → More traffic → More customers.

The long-term objective is to make Wizzowl one of the most recognizable and engaging jewellery brands on social media.

Compensation

Compensation will depend on experience, portfolio and demonstrated content creation ability.

Apply

Please apply with:

- Your CV
- Your Instagram/social media portfolio
- Examples of Reels you have personally created
- Examples of brands/accounts you have managed
- Details of any content that achieved strong reach or engagement

Candidates without a portfolio of actual content work may not be considered.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Manager & Content Creator (Egmore)
🏢 Wizzowl
📍 Egmore