We are looking for a Google Ads Specialist / PPC Expert who can plan, manage, and optimize paid advertising campaigns with a strong focus on generating qualified leads and sales while maintaining profitable campaign performance.

Key Responsibilities

- Create, manage, and optimize Google Search Ads
- Manage Performance Max, Shopping, Display, and YouTube campaigns when required
- Perform detailed keyword research and competitor analysis
- Build campaign structures based on services, products, locations, and customer intent
- Write high-converting ad copy
- Optimize bids, budgets, keywords, search terms, audiences, and targeting
- Add and optimize negative keywords to reduce irrelevant traffic
- Monitor CPC, CTR, Conversion Rate, CPA, ROAS, Cost per Lead, and overall campaign profitability
- Set up and verify Google Ads conversion tracking
- Work with Google Analytics 4 and Google Tag Manager
- Optimize landing pages and provide recommendations to improve conversion rates
- Manage Google Merchant Center and Shopping campaigns when required
- Identify why campaigns are underperforming and implement practical solutions
- Perform regular A/B testing of ads, landing pages, bidding strategies, and targeting
- Prepare clear weekly/monthly performance reports
- Monitor account health, policy issues, disapprovals, and tracking problems

Requirements

- Proven hands-on experience managing Google Ads campaigns
- Strong understanding of lead generation and eCommerce advertising
- Good knowledge of Search, Performance Max, Shopping, Display, and remarketing campaigns
- Strong understanding of keyword match types, search intent, bidding strategies, and Quality Score




- Experience with conversion tracking using GA4 and Google Tag Manager
- Ability to analyze campaign data and make decisions based on performance
- Understanding of landing-page conversion optimization
- Experience with Google Merchant Center is a plus
- Familiarity with Looker Studio is preferred
- Valuable communication and reporting skills
- Ability to manage multiple client accounts

What We’re Looking For

We are not looking for someone who only knows how to launch campaigns.

We need someone who can understand:

What is working → What is not working → Why it is happening → What needs to be changed.

The main objective should not simply be generating clicks or impressions. The focus should be on generating qualified leads, sales, and measurable business results at a sustainable cost.

Preferred Experience

- Local service business lead generation
- eCommerce Google Ads
- Search campaigns
- Performance Max campaigns
- Google Shopping
- Conversion tracking and troubleshooting
- Landing-page optimization

Job Details

Job Type: Full-time
Location: Remote
Experience Required: 2+ Years

How to Apply

Please send your CV/resume along with examples of Google Ads accounts or campaigns you have managed.

Where possible, include performance examples such as:

- Monthly ad spend managed
- Cost per lead / CPA achieved
- ROAS achieved
- Number of leads or sales generated
- Industries you have worked with
- Screenshots or case studies showing campaign performance

Important: We are looking for someone with practical Google Ads experience who can independently analyze, optimize, and improve campaign performance.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: Remote

📌 Google Ads Specialist (India)
🏢 Rank Beta
📍 India