About the job :
We are looking for a candidate with a minimum of 6 years of hands-on experience in managing Meta Ads and Google Ads, with a proven track record of driving lead generation, optimizing campaign performance, and delivering measurable business results.

Key Responsibilities:
● Plan, execute, and optimise performance marketing campaigns across Meta (Facebook & Instagram) and Google Ads.
● Develop and implement lead generation strategies to achieve business growth targets
● Monitor campaign performance and optimize key metrics such as CPL, CPA, ROAS, and conversion rates.
● Manage advertising budgets efficiently to maximize ROI.
● Conduct audience research, A/B testing, and funnel optimization.
● Analyze campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and other reporting tools.

Required Skills & Qualifications:




● Minimum 6 years of hands-on experience in Performance Marketing.
● Strong expertise in Meta Ads and Google Ads.
● Experience managing high-budget performance campaigns.
● Robust understanding of GA4, GTM, conversion tracking, and attribution models. ● Excellent analytical and problem-solving skills.
● Experience in lead generation and campaign optimization.
● Good communication and team management skills.
● Google Ads and Meta Blueprint certifications will be an added advantage.

Pay: ₹38,000.00 - ₹45,000.00 per month

Education:

- Bachelor's (Preferred)

Experience:

- Digital marketing: 6 years (Required)

Language:

- Malayalam (Required)
- English (Preferred)

Work Location: In person

📌 Senior Manager - Performance Marketing (Kochi)
🏢 Finprov Learning
📍 Kochi