Role Overview :-

This is a dual-role position with:

ï‚· Primary Responsibility: Driving school admissions, enquiries, and local brand visibility

ï‚· Secondary Responsibility: Supporting preschool franchise expansion and partner

acquisition

The role requires a candidate who can seamlessly manage parent-facing interactions (B2C) as well as business development and franchise sales (B2B).

Key Responsibilities

A. Admissions & Parent Engagement (Primary Focus)

ï‚· Serve as the primary point of contact for prospective parents and guardians

ï‚· Handle enquiries across:

o Walk-ins

o Phone calls

o Emails

o Website & social media leads

o Cold calling

ï‚· Conduct school tours, counselling sessions, and admissions presentations

ï‚· Clearly communicate:

o CBSE curriculum framework

o School philosophy

o Facilities and policies

ï‚· Drive consistent follow-ups to improve enquiry-to-admission conversions

ï‚· Support and execute admissions campaigns for the academic year

B. Outreach, PR & Brand Building

ï‚· Build and maintain a positive public image for the school

ï‚· Represent the school at:

o Education fairs

o Community events

o Housing societies

o Local forums

ï‚· Develop relationships with:

o Preschools

o Sports academies

o Activity centres

o Local influencers

ï‚· Promote:

o School programs

o Sports initiatives

o After-school coaching and activity clubs

C. Marketing & Communication

ï‚· Coordinate development of:

o Brochures, flyers, hoardings

o Promotional materials

ï‚· Support:

o Social media communication

o Website updates

ï‚· Draft:

o Announcements

o Press notes

o School communications

D.



Community & Program Outreach

ï‚· Promote after-school programs to internal and external students

ï‚· Liaise with coaches, trainers, and activity partners

ï‚· Drive participation and visibility for school-led initiatives

E. Internal Coordination & Reporting

ï‚· Work closely with:

o Principal

o Admissions team

o Academic coordinators

o Management

ï‚· Ensure communication aligns with CBSE guidelines and school policies

ï‚· Share:

o Market feedback

o Parent insights

o Enquiry trends

F. Reputation & Issue Management

ï‚· Handle parent queries and concerns professionally

ï‚· Escalate and resolve sensitive issues appropriately

 Maintain confidentiality and uphold the school’s reputation

G. Franchise Development (Secondary Responsibility)

ï‚· Identify and engage potential preschool franchise partners and investors

ï‚· Conduct meetings, presentations, and business discussions

ï‚· Explain franchise models, investment requirements, and value proposition

ï‚· Generate and manage franchise leads and pipeline

ï‚· Support proposal creation and deal closures

H. Franchise Onboarding & Expansion Support

ï‚· Assist in:

o Partner onboarding

o Site evaluation coordination

o Centre setup and launch support





ï‚· Support local marketing and admissions for newly launched centres

ï‚· Monitor basic performance indicators and provide feedback

Key Performance Indicators (KPIs)

ï‚· Admissions numbers and conversion rates

ï‚· Enquiry generation and follow-up efficiency

ï‚· Outreach activities and partnerships established

ï‚· Participation in school programs and events

ï‚· Franchise leads generated and closures supported

Required Candidate Profile

Education

ï‚· Graduate (MBA in Marketing/Business preferred)

Experience

 3–6 years in:

o School admissions / PRO / education marketing

o Business development / franchise sales

ï‚· Experience in education sector preferred

Key Skills

ï‚· Strong communication, counselling, and presentation skills

ï‚· Proven sales and conversion ability

ï‚· Ability to handle both parent engagement and business development

ï‚· Proactive, target-driven, and field-oriented

ï‚· Robust relationship-building and networking skills

ï‚· Comfort with cold calling and outreach activities

What We Offer

ï‚· Opportunity to work across school growth and franchise expansion

ï‚· High-visibility, high-impact role

ï‚· Performance-linked incentives and growth opportunities

ï‚· Dynamic and entrepreneurial work environment

Pay: ₹28,000.00 - ₹34,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Application Question(s):

- Do you have any prior experience in handling admission inquires, phone calls, mails ?
- Are you ready to do field travel ?

Work Location: In person

📌 Marketing Executive - School and Preschool network (Vishrantwadi)
🏢 Olympia National School
📍 Vishrantwadi