Aventra Medtech Private Limited is a growing medical technology company focused on developing and delivering innovative medical and surgical solutions to the healthcare sector. With a strong emphasis on innovation, quality and customer-centricity, Aventra works closely with hospitals, healthcare professionals and business partners to bring effective medical solutions to the market.

As we continue to build the Aventra brand, we are looking for a creative and execution-oriented Marketing Manager who can strengthen our brand presence across traditional, digital and on-ground marketing platforms.

Role Overview

The Marketing Manager will be responsible for planning and executing ATL, BTL and digital marketing initiatives that strengthen Aventra's brand visibility, support business growth and create meaningful engagement with customers and healthcare stakeholders.

The ideal candidate should be creative, hands-on and execution-focused, with the ability to conceptualise campaigns, create marketing content, manage social media platforms and coordinate with internal teams, agencies, vendors and other stakeholders.

This is a role for someone who can move comfortably from marketing strategy to execution — from planning a campaign to creating the creative, coordinating the event and measuring its impact.

Key Responsibilities1. ATL & BTL Marketing

- Plan and execute ATL and BTL marketing activities in line with the company's business and brand objectives.
- Develop and execute campaigns across print, outdoor, digital, events, exhibitions, trade promotions and other relevant channels.
- Plan and coordinate product launches, promotional campaigns, exhibitions, conferences, medical events and brand activations.
- Develop innovative BTL activities to improve brand visibility and engagement with hospitals, healthcare professionals, channel partners and other relevant audiences.
- Coordinate with advertising agencies, event agencies, printers, production houses and other vendors for campaign execution.
- Ensure all marketing activities are executed within agreed timelines and budgets.
- Monitor campaign performance and provide regular reports to management.

2. Social Media & Digital Marketing

- Take ownership of Aventra's social media presence across platforms such as Instagram, Facebook, LinkedIn and YouTube.
- Develop and maintain a monthly social media/content calendar.
- Conceptualise and create engaging content around products, brand initiatives, events, achievements, employee activities and healthcare-related topics.
- Create social media posts, campaign creatives, carousels, short-form videos and other digital assets.
- Coordinate and/or independently create Reels and short-form video content.
- Monitor social media engagement, reach and performance and suggest improvements.
- Stay updated with current social media trends and identify opportunities to make the Aventra brand more relevant and engaging.

3. Creative Development

- Conceptualise marketing creatives for both digital and offline campaigns.
- Create or coordinate the creation of:




- Social media creatives
- Product brochures
- Flyers and leaflets
- Posters and banners
- Exhibition/event branding
- Product launch material
- Corporate presentations
- Digital advertisements
- Videos and Reels
- Internal and external communication material
- Maintain consistency with Aventra's brand identity, visual language and communication guidelines.
- Work closely with internal teams to understand the requirement and convert business objectives into effective creative communication.

Hands-on creative ability is strongly preferred. Candidates who can independently use tools such as Canva, Adobe Creative Suite, Photoshop, Illustrator or similar design/video-editing platforms will have an advantage.

4. Events, Exhibitions & Brand Activations

- Plan and coordinate participation in medical exhibitions, conferences, trade shows and healthcare events.
- Manage event branding, promotional materials, stall requirements and vendor coordination.
- Coordinate with sales teams to ensure effective utilisation of events for lead generation and customer engagement.
- Develop pre-event, during-event and post-event communication campaigns.
- Capture event content for social media and other marketing channels.

5. Content & Brand Communication

- Develop creative concepts and content for product communication and brand-building initiatives.
- Work with the Sales and Product teams to understand product positioning and communicate product benefits effectively.
- Assist in developing product presentations, brochures, catalogues, case studies and other marketing collateral.
- Ensure that all external communication is professional, accurate and aligned with Aventra's brand positioning.
- Support management in developing corporate communication and brand-building initiatives.

6. Marketing Planning & Reporting

- Prepare annual and quarterly marketing activity plans.
- Develop campaign concepts, execution plans and timelines.
- Maintain marketing calendars and track deliverables.
- Coordinate marketing budgets and monitor expenditure.
- Track key marketing metrics such as reach, engagement, leads, campaign response, event participation and brand visibility.
- Prepare periodic marketing reports and present insights and recommendations to management.

7. Coordination with Sales & Business Teams

- Work closely with the Sales team to understand market requirements and develop marketing initiatives that support business objectives.
- Develop marketing campaigns and promotional material to support product launches and sales initiatives.
- Gather market and customer feedback and identify opportunities for improving marketing communication.




- Support sales teams with relevant marketing collateral and campaign material.

Candidate Profile

We are looking for a creative, energetic and self-driven marketing professional with 4–5 years of hands-on experience in ATL, BTL and digital marketing.

The candidate should have a strong understanding of brand communication and be comfortable personally handling content, creatives and social media rather than depending entirely on external agencies.

Required Skills & Experience

- 4–5 years of relevant experience in Marketing.
- Strong hands-on experience in ATL and BTL marketing activities.
- Experience in planning and executing campaigns, events, exhibitions and brand activations.
- Strong understanding of social media marketing and digital communication.
- Ability to independently manage company social media platforms.
- Good creative sense and strong visual communication skills.
- Ability to conceptualise and create marketing creatives.
- Experience with Canva, Photoshop, Illustrator or similar creative tools is preferred.
- Good understanding of content creation and social media trends.
- Experience in Reel/video creation and editing will be an advantage.
- Strong written and verbal communication skills.
- Good coordination and vendor management skills.
- Ability to manage multiple projects and meet deadlines.
- Solid organisational and project management skills.
- Willingness to travel for exhibitions, events and marketing activities when required.

Educational Qualification

Bachelor's Degree in Marketing, Business Administration, Mass Communication, Advertising, Media, Graphic Design or a related field.

An MBA/PGDM in Marketing will be an added advantage.

Industry Preference

Experience in Healthcare, Medical Devices, Pharmaceuticals, Hospitals, Diagnostics, Healthcare Services or another B2B/product-driven industry will be an advantage, but candidates with strong ATL/BTL and creative marketing experience from other industries may also be considered.

Key Competencies

- Creative Thinking
- Brand Building
- ATL & BTL Marketing
- Digital & Social Media Marketing
- Content Creation
- Visual Communication
- Campaign Management
- Event & Exhibition Management
- Vendor & Agency Management
- Project Management
- Communication & Presentation
- Market Awareness
- Execution Orientation

What We Expect From This Role

The ideal candidate should not be someone who only coordinates marketing activities.

We are looking for someone who can:

Think → Conceptualise → Create → Execute → Measure → Improve

They should be able to come up with a campaign idea, create or brief the creative, coordinate its execution, manage the required vendors/agencies, publish the content and finally evaluate whether the activity delivered the desired result.

A strong eye for aesthetics, creativity and the ability to create engaging content will be highly valued in this role.

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Provident Fund

Work Location: In person

📌 Marketing Manager, Sales (Kozhikode)
🏢 Aventra Medtech( pvt
📍 Kozhikode