Job Description - Senior Digital Marketing Executive

Experience: 2–5 Years (Minimum 2 Years in an Advertising Agency)Location: PuneIndustry: Advertising & Marketing AgencyReporting To: Director

About Firefly Creative Solutions LLP

Firefly Creative Solutions LLP is a 360° Creative Advertising Agency based in Pune with over 11 years of experience in Branding, Creative Design, Social Media, Performance Marketing, Websites, Packaging, Printing and Digital Campaigns.

We are looking for a Senior Digital Marketing Executive who understands agency life, can manage multiple brands simultaneously, and has experience working with clients across different industries.

Mandatory Requirements

Candidates must satisfy all of the following:

- Minimum 2 years of experience in an Advertising Agency
- Must have worked in Pune advertising agencies
- Experience handling multiple client accounts simultaneously
- Robust understanding of Branding & Marketing
- Excellent communication skills
- Comfortable interacting with clients independently
- Able to work under deadlines
- Leadership skills to manage junior executives
- Experience in coordinating with Creative, Content and Video teams

Key Responsibilities1. Client Management

- Handle 8–15 client accounts
- Attend client meetings
- Understand marketing objectives
- Present campaign ideas
- Prepare monthly marketing plans
- Ensure timely execution
- Build long-term client relationships

2. Social Media Strategy

Plan complete strategies for

- Instagram
- Facebook
- LinkedIn
- YouTube
- Google Business Profile

Responsibilities include:

- Content planning
- Campaign ideation
- Monthly calendar creation
- Hashtag strategy
- Trend monitoring
- Competitor analysis

3. Performance Marketing

Hands-on experience in

Meta Ads

- Lead Generation




- Brand Awareness
- Website Traffic
- Remarketing
- Conversion Campaigns

Google Ads

- Search
- Display
- Performance Max
- YouTube Ads
- Local Campaigns

Should know

- Audience Building
- Pixel
- Conversion API basics
- GA4
- UTM Tracking

4. Team Coordination

Coordinate with

- Graphic Designers
- Content Writers
- Video Editors
- Motion Designers

Ensure

- Creative quality
- Timely delivery
- Campaign consistency
- Brand guideline adherence

5. Campaign Planning

Develop campaigns for

- Product launches
- Festivals
- Hospitality
- Healthcare
- Real Estate
- Manufacturing
- Banking
- Retail

Should understand

- Brand Positioning
- Consumer Behaviour
- Marketing Funnel
- Customer Journey

6. Reporting

Prepare

- Monthly Reports
- ROI Reports
- Lead Reports
- Campaign Analysis
- Insights
- Recommendations

Present reports confidently to clients.

7. Digital Planning

Prepare

- Media Plans
- Budget Allocation
- Campaign Timeline
- Quarterly Digital Strategy
- Marketing Roadmaps

Software Knowledge Required

Must know

- Meta Business Suite
- Meta Ads Manager
- Google Ads
- GA4
- Google Tag Manager (Basic)
- Google Search Console
- Google Looker Studio
- Canva
- Excel
- PowerPoint

Preferred

- SEMrush
- Ahrefs
- Screaming Frog
- ChatGPT
- Claude
- Gemini
- Notion
- ClickUp
- Trello

Skills RequiredMarketing Skills

- Digital Strategy
- Branding




- Performance Marketing
- Campaign Planning
- Consumer Behaviour
- Marketing Funnel
- Budget Planning

Technical Skills

- Meta Ads
- Google Ads
- Analytics
- Google Business Profile
- Email Marketing
- Lead Generation

Soft Skills

- Leadership
- Client Handling
- Presentation Skills
- Time Management
- Communication
- Problem Solving
- Team Coordination
- Decision Making

KPIs (Key Performance Indicators)

The Digital Marketing Manager will be evaluated on:

KPI

Monthly Target

Client Retention - 95%+

Campaigns Delivered On Time - 100%

Social Calendar Delivery - 100% before month start

Client Satisfaction - 8.5/10+

Monthly Strategy Meetings - 100%

Reporting Accuracy - 100%

New Digital Ideas - Minimum 2 per client per month

Upselling Opportunities - Minimum 2 qualified opportunities per month

Preferred Industry Experience

Candidates who have handled clients in any of the following sectors will be preferred:

- Hospitality
- Healthcare
- Real Estate
- Manufacturing
- Education
- Retail
- Food & Beverage
- Banking & Financial Services
- Construction
- Lifestyle Brands

What We Are Looking For

We are not looking for someone who only "runs ads." We are looking for a marketing professional who thinks like an agency strategist—someone who can understand a client's business, translate objectives into integrated digital campaigns, coordinate with creative teams, present confidently to clients, and deliver measurable business results.

We seek someone who can independently own client relationships, guide campaign direction, and contribute to Firefly's growth as a trusted marketing partner.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Executive in Advertising Agency in Pune (Market Yard)
🏢 Firefly Creative Solutions
📍 Market Yard