Company: E Care Infoway LLP
Location: Vadodara, Gujarat
Job Type: Full-time, Permanent
Experience: 0–3 Years

Job Summary

E Care Infoway LLP is looking for a creative and strategic Social Media Executive who can understand audiences, develop engaging social media content, and contribute to brand growth through strategic content planning.

The ideal candidate should be able to move beyond generic social media posting and understand the complete journey of Audience → Problem → Content Idea → Hook → Engagement → CTA → Business Result.

Key Responsibilities

- Develop and execute social media content strategies aligned with business and brand objectives.
- Research target audiences, competitors, industry trends, and content opportunities.
- Plan and manage social media content calendars across platforms such as Instagram, Facebook, and LinkedIn.
- Create engaging Reels, Carousels, Static Posts, Stories, and other short-form content.
- Write compelling hooks, captions, CTAs, and social media copy.
- Develop creative content ideas that increase reach, engagement, brand awareness, and enquiries.
- Create short-form video content, including concept development, scripting, shooting/selection, editing, text overlays, music/audio, and CTAs.
- Identify audience pain points and convert them into relevant and engaging content ideas.
- Research competitors and identify opportunities to differentiate the brand's social media presence.
- Maintain consistent brand voice, messaging, and visual communication across platforms.
- Monitor content performance and identify opportunities for improvement.
- Stay updated with social media trends, formats, algorithms, and emerging content practices.
- Collaborate with designers, video editors,



marketing teams, and other stakeholders to execute content campaigns.
- Balance educational, promotional, entertaining, engagement-driven, and trust-building content based on business objectives.

Required Skills & Qualifications

- 0–3 years of experience in Social Media Management, Content Creation, Content Marketing, or Digital Marketing.
- Strong understanding of Instagram, Facebook, LinkedIn, and short-form video content.
- Excellent content writing and copywriting skills.
- Ability to create robust hooks, captions, CTAs, and storytelling-based content.
- Hands-on experience with Reels and short-form video creation/editing.
- Good understanding of social media content strategy and audience research.
- Ability to conduct competitor and market research.
- Creative mindset with strong understanding of current social media trends.
- Basic knowledge of content analytics and social media performance metrics.
- Familiarity with tools such as Canva, CapCut, Adobe tools, or similar content creation/editing tools is preferred.
- Strong communication, planning, and time-management skills.

What We Look For

We are looking for someone who can think strategically, not just create posts.

The ideal candidate should be able to:

- Understand the audience and their problems.
- Convert insights into original content ideas.
- Create strong hooks that capture attention.
- Develop content that encourages engagement.
- Use relevant CTAs to drive enquiries and conversions.
- Connect creative content with measurable business objectives.

Candidates with a strong portfolio or practical social media work samples will be preferred.

Benefits:

- Paid sick time
- Paid time off

Work Location: In person

📌 Social Media Executive (Race Course)
🏢 eCare Infoway
📍 Race Course