Role Overview:As the Head of Growth Marketing (Digital) at the company, you will play a crucial leadership role in defining and executing a solid digital growth strategy to drive rapid and sustainable business growth. Your primary focus will be on customer growth through profitable new customer acquisition and recruitment for various business/product lines to achieve revenue outcomes. You will be responsible for understanding and optimizing the entire customer lifecycle, including Acquisition, Activation, Retention, Referral, and Revenue.Key Responsibilities:- Drive and deliver current customer acquisition on digital platforms by scaling digital acquisitions through organic and paid marketing, SEO, content marketing, and partnerships.- Lead the development and execution of data-driven growth strategies across multiple channels to drive measurable results at every stage of the customer journey.- Oversee multi-channel marketing strategies across digital advertising, email marketing, SEO, content, partnerships, and social media.- Analyze user behavior and funnel performance to provide actionable insights for improving conversion rates, retention, and overall return on investment.- Manage a budget and allocate resources across channels to maximize growth and ensure cost-effective marketing initiatives.- Lead, mentor, and grow a high-performance growth marketing team, fostering a culture of experimentation, learning, and innovation.- Foster a collaborative and performance-driven team culture that encourages creativity, experimentation,



and continuous improvement.- Drive innovation in digital marketing and digital assets benchmarked to the best in class across industries.Qualifications Required:- Proven experience in growth marketing with a track record of building and scaling a sizeable business.- Significant hands-on experience in user acquisition, retention, and lifecycle marketing.- Strong leadership experience with a focus on building and managing high-performing teams.- Deep understanding of digital marketing channels including paid ads, email, SEO, content, and social media.- Ability to analyze and leverage user data to optimize marketing efforts and drive ROI.- Excellent communication skills and the ability to collaborate cross-functionally and influence stakeholders.- Masters Degree in Marketing, Computer Science, Information Systems, Business Administration, or related field.- 12 years of business experience, ideally in marketing, technology-related product management, or customer experience.- Risk-taking, entrepreneurial management style with the ability to navigate uncertainty and adaptability.- Excellent analytical, strategic conceptual thinking, and consulting skills.- Excellent financial management skills, including P&L; management.(Note: Additional details about the company were not provided in the job description.) Role Overview:As the Head of Growth Marketing (Digital) at the company, you will play a crucial leadership role in defining and executing a solid digital growth strategy to drive rapid and sustainable business growth.



Your primary focus will be on customer growth through profitable new customer acquisition and recruitment for various business/product lines to achieve revenue outcomes. You will be responsible for understanding and optimizing the entire customer lifecycle, including Acquisition, Activation, Retention, Referral, and Revenue.Key Responsibilities:- Drive and deliver new customer acquisition on digital platforms by scaling digital acquisitions through organic and paid marketing, SEO, content marketing, and partnerships.- Lead the development and execution of data-driven growth strategies across multiple channels to drive measurable results at every stage of the customer journey.- Oversee multi-channel marketing strategies across digital advertising, email marketing, SEO, content, partnerships, and social media.- Analyze user behavior and funnel performance to provide actionable insights for improving conversion rates, retention, and overall return on investment.- Manage a budget and allocate resources across channels to maximize growth and ensure cost-effective marketing initiatives.- Lead, mentor, and grow a high-performance growth marketing team, fostering a culture of experimentation, learning, and innovation.- Foster a collaborative and performance-driven team culture that encourages creativity, experimentation, and continuous improvement.- Drive innovation in digital marketing and digital assets benchmarked to the best in class across industries.Qualifications Required:- Proven experience in growth marketing with a track record of building and scaling a sizeable business.- Significant hands-on experience in user acquisition, retention, and lifecycle marketing.- Strong leadership experience with a focus on building and managing high-performing teams.- Deep understanding of digital marketing channels including paid ads, email, SEO, c

📌 Vice President - Growth Marketing - Digital (India)
🏢 Vodafone Idea
📍 India