With over 85 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace and defence, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Learn more at www.kennametal.com. Follow @Kennametal: Instagram, Facebook, LinkedIn and YouTube.

Application Engineer – Roles & Responsibilities

- 1. To grow the KIL share in new and existing market segments.
- Identify new business opportunities in segments and provide product and process solutions.
- Application specialists are essentially a regional resource to focus on recent business opportunities through Process Optimization Services, CPR and Projects in the respective territory.
- Applications specialists are like business development managers who should focus on high value opportunities, penetrate new product sales, drive sales engineers and distributor sales engineers training needs, conduct in-plant seminars, create new leads through cold calling and successfully close the opportunity identified in the respective segment in defined time frame
- He should set an example to sell Kennametal products on technical grounds by making successful product -process machining recommendations.
- He should develop field sales engineers competencies related to new products through training and on the job demonstration.
- Submit monthly report as per the prescribed format to the Application manager covering segment related market intelligence.
- Submit a case study on the best trial conducted atleast once in a month to the Application manager for recommendation and circulation.
- Support sales engineers in important projects or for solving problems that will require the highest level of technical expertise.




- He should look for process re-engineering at customer's shop floor to retool up the spindles with KIL tools.
- Drive sales growth in the identified low share Key accounts in that segment through POS, CPP, etc.,

Applcation Engineers – Primary Objectives

- To grow the KIL share in the assigned segment through conversion and penetration, POS, Projects, etc., He is responsible for growth initiatives and application support for the segment.
- Grow KIL share in High potential low share key accounts.
- Documented customer TPR savings in INR.
- Identify opportunities for new projects and generate sales growth in the segment.
- To conduct In plant seminars per month and DSE level seminars per quarter.
- Process Optimization services per quarter.
- Identify and drive new business opportunities in existing customers and achieve sales growth for the respective segments.
- Generate sales through new customers.
- Generate current product sales through Conversion, Penetration and Retention actions.

Candidate Profile

- The Incumbent should hold a Bachelor of Engineering degree or Equivalent with specialization either in Mechanical Engineering or in Production Engineering. Post graduation will be an added advantage.
- He should have minimum 10-12 years of experience either in Cutting tool sales / application function or in Process engineering / Process design function. Machine shop production experience will be an added advantage.
- He should have sound knowledge on Machining fundamentals, Process design, Process re-engineering, fundamentals of fixturing, etc.,
- He should be willing to travel and meet customers in various geographic locations.
- Communication skill with good command in English (oral & Verbal) is preferred for this position.
- Experience: 10 – 12 years in engineering industry.
- He should be a go-getter with self-motivation and positive attitude.

As part of our core values, Kennametal is committed to providing an inclusive and welcoming environment for all people. We are an Equal Opportunity employer.

📌 Assistant Manager - Applications (Secunderabad)
🏢 WIDIA Products Group
📍 Secunderabad