JOB DESCRIPTION:

MAIN PURPOSE OF THE ROLE
Implement a marketing and sales strategy for one or more of the organization's more complex, Critical and strategically significant brand in order to meet established sales & market share targets.

JOB RESPONSIBILITIES
. Conduct market research, oversee product development and design, set prices, launch current products, oversee advertising
campaigns, and monitor sales performance to effectively market assigned products/services.
. Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify
market opportunities for the product/service.
. Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
. Identify product/service changes to meet customer needs.
. Liaise with other areas of the organization (e.g., production, R&D;) to implement these changes.
. Prepare sales forecasts and budgets.
. Monitor sales volume, revenues and costs against forecasts.
.



Adapt plans to improve the sales performance of the product/service.
. Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are
effective and appropriate for the target audience.

QUALIFICATIONS
Education Level Major/Field of Study or Equivalent
Associates Degree (± 13 years)
Masters Degree (± 18 years) in Marketing

Experience/Background
Minimum 8 years

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

EPD Established Pharma

LOCATION:

India Mumbai : BKC Building

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 15 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

📌 Marketing Planning Manager- GI Maxima (Mumbai)
🏢 Abbott Healthcare
📍 Mumbai