Responsibilities

Strategic & Planning

- Manage accountability for assigned verticals, supporting business units with relevant marketing campaigns and collaterals.
- Plan the annual marketing calendar, including product campaigns, lead targets, execution plans, and budget allocations.

Functional Responsibilities

- Develop and execute integrated B2B marketing campaign strategies for key products and services.
- Use multi-channel marketing approaches to achieve campaign objectives, including qualified lead generation.
- Ensure transparent metrics for each campaign and track ROI in line with pre-defined goals.
- Collaborate with stakeholders across Product Marketing, Digital Marketing, Sales, Events, Brand & Design, Content, Media/PR, and international/regional offices.
- Manage implementation, tracking,



and measurement of campaigns on time and within budget; deliver results via presentations and share learnings for future campaigns.
- Brief and manage external agencies (creative, digital, media planning) to deliver campaigns as per requirements.
- Stay updated with current trends in campaign marketing, competitor mapping, and market research.

People Development & Additional Responsibilities

- Undertake special projects or additional responsibilities as assigned, in coordination with reporting manager and HR.

Skills: B2b Marketing, Lead Generation, Pharma Marketing, Campaign Management

Experience: 4.00-7.00 Years

📌 Senior Executive , Marketing - Campaigns (Navi Mumbai)
🏢 ACG
📍 Navi Mumbai