Job Description
We are seeking an experienced CRM Manager to lead our customer lifecycle and retention marketing strategy across multiple European markets. This role will own our email, WhatsApp, and lifecycle marketing programs, manage our Klaviyo platform end-to-end, and build high-performing customer journeys that increase engagement, customer lifetime value, and subscription growth.
nYou will play a key role in scaling customer relationships across our fitness ecosystem while driving the lifecycle strategy behind the Sportstech Live subscription platform. The ideal candidate combines strategic thinking, strong analytical skills, hands-on execution, and a robust understanding of AI-powered marketing workflows, leveraging tools such as Claude AI to improve campaign performance, personalization, automation, and operational efficiency.
Key ResponsibilitiesCRM Strategy & Lifecycle Marketingn
- n
- Own and execute the end-to-end CRM roadmap and customer lifecycle strategy.n
- Develop, optimize, and manage automated customer journeys including:n
- Welcome Seriesn




- Browse Abandonmentn
- Abandoned Cartn
- Post-Purchase Education & Product Onboardingn
- Cross-Sell & Upsell Campaignsn
- Accessory Recommendationsn
- Win-Back Campaignsn
- VIP & Loyalty Programsn
- Continuously improve customer engagement, retention, and revenue through lifecycle optimization.n

Sportstech Live Subscription Lifecyclen
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- Build and optimize lifecycle programs supporting the Sportstech Live subscription experience.n
- Develop automated journeys for:n
- Free Trial Onboardingn
- Trial-to-Paid Conversionn
- Subscriber Engagementn
- Churn Preventionn
- Reactivation & Win-Back Campaignsn
- Monitor and improve subscription retention and customer lifetime value.n

Multi-Market CRM Expansionn
- n
- Lead CRM rollout across multiple European markets including:n
- Germany (DACH)n
- Francen
- Spainn
- Italyn
- Create localized customer journeys and ensure culturally relev

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