The Founding VP – Growth & Revenue will build Trafasa’s complete commercial engine from early validation to repeatable scale.
This person will own the journey from market selection and positioning to pipeline, customer acquisition, supplier liquidity, commercial conversion, onboarding, activation, retention and expansion.
The role combines:
- Enterprise SaaS revenue leadership
- Marketplace growth
- Go-to-market strategy
- Product marketing
- Revenue operations
- Customer success
- Strategic partnerships
- Team building
- Commercial planning

This is not a conventional sales-manager or marketing-head position. The successful candidate must personally help acquire the first set of anchor customers, validate repeatable acquisition economics and establish the systems and leadership team required for scale.

Key responsibilities
1. Commercial strategy and GTM
- Develop Trafasa’s three-year, annual, quarterly and 90-day GTM plans.
- Translate the company’s GMV ambition into customer, transaction, activation, pipeline and resource requirements.
- Select priority industries,



categories, customer segments and geographic clusters.
- Define the commercial sequencing of Source, Exchange, Circle and Bid.
- Ensure Trafasa concentrates resources on the most promising market wedges.
- Establish transparent market-entry and expansion gates.
- Recommend the optimal balance among direct sales, partnerships, digital acquisition, field activity and product-led growth.
- Create separate platform-level plans while preserving a shared ecosystem narrative.

2. Trafasa Source revenue leadership
- Define the Source ideal customer profile.
- Build a named-account strategy for steel, metals, MRO-heavy manufacturing and other approved verticals.
- Target CFOs, CPOs, COOs, procurement heads, plant heads and business owners.
- Personally participate in high-value account discovery, product demonstrations, pilot design and commercial negotiation.
- Create a consultative selling methodology based on proc

📌 Founding VP – Growth (Kolkata Metropolitan Area)
🏢 Trafasa
📍 Kolkata Metropolitan Area