21 Aug
|
UnfilterStory
|
India
21 Aug
UnfilterStory
India
About the Opportunity
A fast-growing digital storytelling and brand communications startup operating at the intersection of culture, media, and influencer engagement, we craft compelling narratives that cut through the noise. We help emerging and established brands connect authentically with audiences through strategic PR, social amplification, and earned media—working remotely with clients across India and beyond. No fluff. No templates. Just high-impact, human-first communication.
Role & Responsibilities
- Develop and execute end-to-end PR and communications strategies for D2C, tech, wellness, and lifestyle brands.
- Build and manage media lists, pitch stories to editors, journalists, and digital creators across tier-1 and niche Indian publications.
- Coordinate press releases, media kits, product launches, influencer collabs, and campaign briefs—tailored to brand voice and audience.
- Monitor media coverage, track campaign KPIs (mentions, sentiment, reach), and deliver performance reports with actionable insights.
- Act as brand ambassador in press conversations—maintaining relationships with journalists, bloggers, podcasters, and YouTube creators.
- Collaborate with internal creative and social teams to align PR with broader marketing and content calendars.
Skills & Qualifications
- Must-Have
- Media pitching
- Press release writing
- Media list building
- Brand storytelling
- Indian media landscape knowledge
- Basic social media monitoring tools
- Google Analytics (for campaign tracking)
- Slack / Notion / Trello
- Preferred
- Experience with influencer PR campaigns
- Worked with D2C or startup brands
- Familiarity with Meltwater or Cision
Benefits & Culture Highlights
- 100% remote—with flexible hours aligned to campaign deadlines, not punch clocks.
- Work with bold, emerging brands shaping India’s recent media landscape.
- Performance-based incentives + referral bonuses for high-impact placements.
📌 PR & Communication Freelancer(Remote) (India)
🏢 UnfilterStory
📍 India