1 Experiential Strategy IP Development Design and execute a nationwide Activation Calendar focused on consumerfacing events e g college fests food festivals concerts and malls Create and own Brand IPs Intellectual Properties that can be scaled annually to build longterm brand equity Partner with Radio Event and Creative Agencies to bring outofthebox engagement ideas to life 2 Event Execution Management Oversee the endtoend execution of onground activations ensuring BestinClass consumer experience Manage highpressure environments like product launches or large public gatherings ensuring the brand is represented flawlessly Coordinate with onground teams and external vendors to ensure technical and logistical success 3 Agency Partnership Management Lead the briefing process for Activation and Event agencies holding them accountable for creativity and ROI Leverage networks in the IP Radio and Entertainment industries to secure strategic partnerships and sponsorships Manage the activation budget prioritizing highimpact consumer reach over traditional retail fabrication 4 Impact Measurement Define transparent KPIs for every event e g footfall samples distributed social media mentions and lead generation Conduct postevent evaluations to measure ROI and provide feedback for future campaigns x

📌 Activation Manager (Ahmedabad)
🏢 Talent Leads HR Solutions
📍 Ahmedabad