Job Description
Key Responsibilities
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- Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.n
- Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.n
- Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.n
- Monitor campaign performance, pacing, and budgets to achieve client KPIs.n
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.n
- Analyze campaign data and provide actionable insights and recommendations.n

nRequired Skills
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- Strong hands-on experience with DV360 and programmatic media buying.n
- Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.n
- Experience managing Display, Video, YouTube, and Performance campaigns.n
- Robust knowledge of audience targeting, bidding strategies, and campaign optimization.n
- Experience with conversion tracking, attribution, and performance measurement.n
- Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).n

📌 Programmatic Manager (Mumbai)
🏢 LS Digital Group
📍 Mumbai