About the Company

This role at Back Positive is not functional. It is full-stack ownership: You will own AOP planning, revenue, margins, and profitability. You will drive GTM, growth, and brand strategy. You will work cross-functionally with growth, supply, and finance teams to deliver outcomes. You are expected to operate like a CEO for the brand.

About the Role

This role at Back Good is not functional. It is full-stack ownership: You will own AOP planning, revenue, margins, and profitability You will drive GTM, growth, and brand strategy You will work cross-functionally with growth, supply, and finance teams to deliver outcomes You are expected to operate like a CEO for the brand.

Responsibilities

P&L; Ownership & AOP Planning:
- Own the annual operating plan (AOP) for the brand
- Drive revenue, gross margins, and contribution margins (CM1, CM2)
- Build and manage monthly phasing (seasonality, spikes, events)
- Ensure clear path to P&L; breakeven and profitability

Growth & Revenue Strategy:
- Define and execute GTM strategy across D2C (website)
- Marketplaces (Amazon, Flipkart, etc.)




- Quick-commerce (Blink it, Zepto, etc.) and offline clinics and experience centers
- Align with growth teams on: CAC, AOV, retention, and conversion levers
- Identify and execute spike opportunities (festive, sale events, launches)

Cross-functional Leadership Work:
- Work closely with Growth (performance marketing, CRM)
- Marketplace teams (events, scaling)
- Supply chain (inventory, availability)
- Finance (costs, margins, forecasting)
- Drive alignment and ensure execution against targets

Brand & Category Building:
- Own brand positioning and category strategy
- Identify consumer insights and translate into:
- Product direction
- Campaigns
- Pricing and assortment decisions

Execution & Operating Cadence:
- Set weekly and monthly targets
- Track performance vs plan and course-correct quickly
- Build operating rigor across Revenue tracking
- Cost management
- Inventory planning

W

📌 c & Growth Head (India)
🏢 QI Spine
📍 India