Job Description
About the Role
nWe're looking for a hands-on CRM professional who can own the entire retention and lifecycle marketing function single-handedly. This is an individual contributor role — you will plan the strategy, build the journeys, code the creatives, push the campaigns live, and report on the numbers yourself. If you like end-to-end ownership without waiting on a team, this is for you.
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nWhat You'll Do
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n- Design and build CRM journeys and lifecycle flows in WebEngage — onboarding, activation, cross-sell, win-back, churn prevention, cart abandonment, and transactional triggers
n- Plan and execute campaigns across Email, SMS, WhatsApp, Push, and In-App/On-site channels
n- Build and edit responsive HTML email templates, fix rendering issues across clients, and manage energetic/personalised content blocks
n- Own WhatsApp campaigns end-to-end: template creation, BSP submission and approval, opt-in management, and broadcast scheduling
n- Create user segments and cohorts based on behaviour, RFM, and lifecycle stage
n- Run A/B tests on subject lines,



creatives, send times, and journey paths; iterate based on results
n- Monitor deliverability, open/click/conversion rates, unsubscribes, and channel-wise ROI; share weekly performance reports
n- Coordinate with design, product, and tech teams for assets, event tracking, and API/SDK integrations
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nMust-Have Requirements
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n- Hands-on working experience with WebEngage is mandatory — journey designer, segmentation, campaign setup, and analytics dashboards
n- Proven experience running Email, SMS, and WhatsApp campaigns at scale
n- Ability to write and edit HTML/CSS for email templates independently (no dependency on a developer for basic edits)
n- Strong understanding of customer lifecycle, segmentation logic, and retention metrics
n- Working knowledge of DLT registration for SMS and WhatsApp template approval guidelines
n- Comfortable working autonomously, managing your own calendar, and t

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