Job Description
KEY RESPONSIBILITIES: • Drive product-led visibility through strategic PR seeding, media outreach, and curated media drops. • Plan and execute high-impact media engagements, walkthroughs, events, and brand interactions. • Build and maintain solid relationships with Tier 1, Tier 2, business, lifestyle, and regional media. • Manage PR calendars for Lifestyle & Corporate , campaign timelines, and reporting with strong adherence to TATs. • Track and analyse media coverage, share of voice, sentiment, and campaign performance. • Support crisis communication planning and real-time issue management. • Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations, and speaking opportunities. • Plan and execute LinkedIn marketing initiatives including corporate updates, thought leadership, and campaign visibility. • Develop key industry narratives, media angles, and communication frameworks. • Work closely with senior leadership for strategic messaging and external communication. • Drive brand communication initiatives around craft,



artisan clusters, heritage, sustainability, and the brand’s larger vision and mission. • Build compelling storytelling narratives that strengthen brand identity and emotional consumer connect. • Develop communication frameworks for campaigns, launches, cultural moments, and brand- led initiatives. • Ensure consistent articulation of brand values across media, content, leadership communication, and marketing channels. • Work closely with internal stakeholders to bring forward stories around craftsmanship, communities, and brand purpose. • Develop and execute content marketing strategies aligned with brand and business goals. • Coordinate with internal teams and external agencies for content creation and amplification. • Maintain consistency in tone, messaging, and brand positioning across channels. Years of Experience:: 7-8 years of experience in Lifestyle PR, and Corporate Communications Bachelor’s/M

📌 Manager - Corporate Communication & PR (Noida)
🏢 FABINDIA
📍 Noida