Role Overview :
We are looking for an Assistant Manager with a strong affinity for content, social media, data analysis, and numbers. In this role, you will lead social media analytics, performance marketing tracking, and holistic channel reporting across our multi-brand ecosystem. You will turn data into actionable strategies, connect digital performance with brand objectives, and collaborate cross-functionally with content, business intelligence, brand management, and finance teams.
Key Responsibilities :
Performance Marketing & Paid Content Strategy
- Work with content teams to plan, execute, and optimize paid content distribution across digital platforms including Meta and YouTube.
- Analyze historical performance to define operational benchmarks and support target-setting for major campaigns and ongoing activities.
- Continuously track, allocate, and optimize ad budgets to ensure effective campaign delivery within set budgets.
- Execute platform innovation, including audience cohort experiments and exploring newer features on Meta and YouTube.
Data Analytics,
Listening & Business Intelligence
- Partner with the Business Intelligence team to define key performance metrics and analyze simple web traffic data and cohorts to better understand the social customer.
- Conduct pre- and post-campaign analysis for major events, content initiatives, and brand reviews.
- Manage social media listening tools to conduct sentiment analysis across channels in coordination with customer service teams.
- Track Share of Voice (SOV) across brands and categories.
Holistic Reporting & Strategic Insights
- Deliver end-to-end channel reporting across brands, including monthly, quarterly, annual, and flagship sale reports.
- Support leadership and external stakeholders with customized analysis for investor decks, strategic business reviews, and brand partner presentations.
- Provide strategic insights, best practices, and trends to guide the content team and inform product/marketin
📌 Assistant Manager (Mumbai)
🏢 Nykaa
📍 Mumbai