About BabyBillion
BabyBillion is building a safe, smart and engaging learning platform for young children aged 2–8.
We create and curate short-form content across stories, rhymes, learning, habits, festivals, moral lessons and everyday skills. Our goal is to build one of India's largest and highest-quality kids content libraries while keeping the experience completely ad-free and parent-friendly.

ROLE OVERVIEW
We are looking for an Ad Scriptwriter who can consistently create high-performing video ad concepts and scripts for BabyBillion.
This is not a traditional content-writing role. The objective is simple: understand parents, identify what will stop them from scrolling, and convert those insights into ads that drive clicks, trials and subscriptions .
You will work closely with the Growth, Creative and Video teams and continuously create, test and improve new hooks, angles and formats based on actual ad performance.

KEY RESPONSIBILITIES
- Write short-form performance ad scripts for Meta and Google Ads .
- Create strong first 2 to 3 second hooks that immediately capture attention.




- Develop multiple creative angles around the same product proposition.
- Write scripts across formats such as:
- UGC
- Parent testimonials
- Problem-solution
- Emotional storytelling
- Product demonstration
- Founder/expert-led ads
- Comparison ads
- Offer-led ads
- Educational hooks
- Understand the problems, aspirations and behaviour of parents and convert those insights into strong ad concepts.
- Create multiple variations of winning scripts instead of constantly starting from scratch.
- Work closely with video editors and creators to ensure scripts translate well into videos.
- Study Meta and Google ad performance to understand which hooks, messaging, angles and concepts are working .
- Build a continuous pipeline of current ad concepts, hooks and creative ideas.
- Track competitors, parenting brands, consumer apps and performance-ad trends for inspiration.
- Produce scripts at high vol

📌 AD SCRIPTWRITER | PERFORMANCE MARKETING ADS (Bengaluru)
🏢 BabyBillion
📍 Bengaluru