Job Description – PPC SpecialistLead Generation | International Travel – US Process

Company: Assistara Global Service Ltd.
Location: Sector 136, Noida
Experience: Minimum 6 Years
Process: International Travel – US Market
Employment Type: Full-Time

Job Summary

Assistara Global Service Ltd. is seeking an experienced PPC Specialist with robust expertise in lead generation through Pay-Per-Click (PPC) campaigns for the US International Travel market. The candidate will be responsible for planning, executing, optimizing, and managing PPC campaigns to generate high-quality travel leads and maximize campaign performance and ROI.

Key Responsibilities

Plan, create, launch, and manage PPC campaigns targeting the US International Travel market.
Develop effective paid search strategies to generate high-quality and relevant travel leads.
Manage campaigns across platforms such as Google Ads, Bing Ads, and other relevant paid advertising platforms.
Conduct keyword research, competitor analysis, audience targeting, and search-term analysis.
Create and optimize ad copies, landing pages,



and campaign structures to improve lead generation.
Monitor key campaign metrics including CPC, CTR, CPL, conversion rate, lead quality, and ROI.
Continuously optimize bids, keywords, budgets, ad groups, and targeting to improve campaign performance.
Identify negative keywords and eliminate irrelevant traffic to improve lead quality.
Track and analyze campaign performance and prepare regular performance reports.
Work closely with the sales and travel operations teams to ensure generated leads meet business requirements.
Analyze lead quality and conversion data to improve PPC strategies and campaign effectiveness.
Manage PPC budgets efficiently while maintaining desired CPL and ROI.
Stay updated with changes in paid advertising platforms, search trends, and digital marketing practices.
Develop strategies to increase lead volume, lead quality, and conversion opportunities from paid campaigns.

Requ

📌 Ads-PPC Executive U.S Travel (Noida)
🏢 Assistara
📍 Noida