Company Description Mad_Umbrella is a creative collective focused on end-to-end brand strategy, campaigns, digital media marketing, and product shoots, offering a one-stop solution for marketing needs. The team is driven by passion and treats client growth as a core measure of success, aiming to transform brand images and create trends rather than follow them. Mad_Umbrella crafts precise content and design through transparent strategic thinking, resulting in distinctive, long-lasting impressions on audiences. The company values originality, experimentation, and “madness” that fuels continuous innovation in branding and visual communication.
Role Description The Brand Strategist role at Mad_Umbrella is a full-time, on-site position based in Ahmedabad. The Brand Strategist will develop holistic brand strategies, define positioning, and ensure consistent brand narratives across campaigns, digital channels, and visual assets. Day-to-day responsibilities include conducting market and audience research, analyzing competitors,



and translating insights into strategic frameworks and creative briefs for design, content, and marketing teams. The role involves collaborating with internal stakeholders and clients to refine brand identities, oversee brand guidelines, and monitor performance of brand initiatives to recommend optimizations. The Brand Strategist will also support pitch development, contribute to new trend creation, and ensure that all brand touchpoints align with Mad_Umbrella’s high creative standards.
Qualifications
Strong expertise in Brand Strategy and Brand Development, with the ability to translate insights into clear positioning and brand narratives.
Practical experience in Branding and Brand Management to maintain consistency across campaigns, channels, and visual identities.
Excellent Communication skills, including the ability to present ideas, collaborate with cross-functional teams, and work directly with clients.
Experience in marketing or advertising agencies

📌 Brand Strategist (Ahmedabad)
🏢 Mad umbrella
📍 Ahmedabad