Company Description BM Consulting Pvt. Ltd. is looking for an experienced Digital Marketing professional with 5+ years of experience, preferably in the D2C e-commerce/performance marketing space. The candidate will independently plan, execute, and optimize Meta Ads and Google Ads campaigns for a portfolio of D2C startup brands — both national and international — driving sales, revenue, customer
acquisition, and ROI across accounts.

Role Description
Own end-to-end Meta Ads & Google Ads strategy, execution, and optimization for multiple
D2C startup brand accounts simultaneously, across national and international markets.
• Drive website traffic, online sales, conversions, and customer acquisition for each brand in the
portfolio.
• Optimize campaigns for ROAS, ROI, CPA, CAC, CTR, CPC, and conversion rate benchmarks
specific to each account.
• Develop and run retargeting and remarketing strategies to increase repeat purchases.
• Manage and improve SEO for D2C e-commerce websites.
• Analyze performance using GA4, Google Search Console, Meta Ads Manager, and other




analytics tools; adapt strategy account-by-account.
• Conduct competitor, audience, keyword, and market research per brand — accounting for
differences between national and international markets.
• Optimize product pages, landing pages, and conversion funnels in collaboration with creative
and web teams.
• Prepare explicit, brand-wise performance reports and provide data-driven recommendations to
stakeholders.
• Collaborate with creative, content, sales, and e-commerce teams to align campaign execution
with brand goals.
• Stay updated with the latest Meta and Google advertising platform updates, D2C growth
trends, and international marketing nuances (currency, compliance, localization).
• Manage and lead the internal digital marketing team — assigning work, tracking output, and
ensuring quality and timelines across accounts.
• Guide and mentor junior team members when required.

Qualifications
• 5+ years of hands-

📌 Sr. Digital Marketing Executive (Pune)
🏢 BM Consulting
📍 Pune