Company Description:

Acepoint Media is a global performance advertising agency that helps businesses acquire more customers and scale revenue with data-driven campaigns. We partner with brands across multiple industries to deliver high-impact creatives, cutting-edge strategies, and measurable results.

Role Description:

We are hiring a Creative Strategist to own the full creative process - from avatar development to brief writing, performance analysis, and iteration planning. This is a full-time remote role, reporting directly to the CMO.

This role is not about making ads look good. It is about understanding why ads work, testing hypotheses systematically, and building a creative system that compounds performance over time. You will not do any editing - that part sits with our design team. Everything else in the creative process is yours to own.

Key Responsibilities:

Research customer avatars, pain points, and competitor ad angles
Write structured creative briefs with explicit hypotheses and defined test variables
Direct designers on hook direction, tone, visual approach,



and ad structure
Write scripts and ad copy as required
Analyse creative performance data via reporting tools.
Extract specific, actionable insights from test results
Plan and prioritise weekly test batches using the single-variable testing principle
Build iteration plans from winning creatives

Qualifications:

3-5 years of experience in creative strategy or a related field
Strong understanding of direct response advertising - hooks, avatars, angles, CTAs
Analytical mindset - able to read data and form a clear next hypothesis
Excellent written English - your briefs must be clear and unambiguous
Organised and process-driven - you maintain systems, not just produce one-off work
We are open to training the right person - attitude and thinking matter more than job title history

Compensation & Benefits:

Salary: INR 35,000 - 70,000 / month based on skills and experience
Work Hours: 12:00 PM - 8:00 PM

📌 Ad Creative Strategist (India)
🏢 AcePoint Media
📍 India