Content & Influencer Marketing Specialist
Location: Gurugram | Work From Office
Experience: 2–4 Years
Employment Type: Full time
About Puresta
Puresta Lifestyle Pvt. Ltd. is a growing consumer-focused company operating at the intersection of beauty, skincare, wellness, and lifestyle. The company is building and scaling brands including SkinQ, a dermatologist-led skincare brand.
We are looking for a creative and execution-focused Content & Influencer Marketing Specialist to strengthen our content, social media, and influencer marketing initiatives across our brands.

Key Responsibilities
Content & Social Media
Develop creative content ideas for Instagram and other relevant digital platforms.
Plan and execute social media content calendars aligned with brand objectives.
Create engaging reels, posts, captions, and other digital content.
Coordinate with internal teams for timely content execution.
Support product and in-house shoots.
Develop content for websites and marketplace listings, including PDPs and product creatives.
Create performance-oriented content and ad copies.




Influencer Marketing
Manage influencer partnerships end-to-end, from identification and outreach to execution and reporting.
Identify relevant Indian and international influencers and creators.
Build and maintain strong relationships with influencers and creator communities.
Manage campaign briefs, negotiations, deliverables, timelines, and approvals.
Track influencer campaign performance and identify opportunities for improvement.
Performance & Brand Marketing
Work closely with the performance marketing team on creative requirements.
Develop content concepts focused on engagement, conversions, and brand growth.
Analyse content and campaign performance to improve future initiatives.
Support new product launches through market research, content, and influencer activations.
Community Management
Manage audience engagement across social media platforms.
Respond to customer queries and feedback in coordi

📌 Content & Influencer Marketing Specialist (Gurugram)
🏢 Puresta
📍 Gurugram