Role Purpose
Lead the end-to-end buying and merchandising function, owning product strategy, seasonal assortment, OTB, inventory and commercial outcomes. The role will work closely with global and internal stakeholders to build a commercially relevant India assortment while maintaining brand/product integrity.
Key Responsibilities
Own annual and seasonal buying strategy across categories.
Drive assortment planning, option selection, quantity planning and localisation.
Own OTB, sales, margin, sell-through and inventory productivity.
Analyse consumer, market and competition trends to identify growth opportunities.
Partner with global teams on collections, product direction and market feedback.
Work closely with Planning, Retail, VM, Marketing, E-commerce and Supply Chain.




Identify new category/product opportunities relevant to the Indian consumer.
Lead and develop the buying/merchandising team.
Ideal Profile
10–15 years of buying/merchandising experience.
Experience in premium, luxury, bridge-to-luxury or international fashion brands preferred.
Robust apparel and accessories buying experience.
Proven ownership of sizeable buying budgets and commercial outcomes.
Strong understanding of Indian fashion consumer and retail landscape.
Excellent stakeholder management and team leadership skills.

📌 Lead-Buying & Merchandising (Gurugram)
🏢 Reliance Brands
📍 Gurugram