We're building a consumer health app — tracking, personal health records, and AI that turns a user's own data into daily guidance. We need someone to own everything it says.

This is not a content-calendar job. The content is part of the product.

About Dheer IT Services
We're an independent digital product studio in Jodhpur. We build web applications, mobile apps, AI integrations, Unity experiences, and the growth systems around them.

Explicit steps. Fewer surprises. That's how we work with clients, and it's how we work with each other.

What you'll own
Social strategy - Which platforms, which formats, which audience, and why. Instagram and YouTube first. You decide what we post and what we don't, and you can explain the reasoning without hiding behind "engagement".

Short-form video - This is the bulk of the job. Hooks, scripts, series ideas, trends worth using and trends worth ignoring. You'll work with designers and editors to get them made — you don't have to shoot and cut everything yourself, but you do have to know what good looks like.





The calendar and the system - A month of planned content, not a scramble every Monday. Style guide, approval flow, publishing cadence. Something that survives you being on leave.
Performance. What's working, what isn't, what we change next month. Reach and follows matter early; sign-ups matter more once the app is live. You'll be judged on the second one eventually, so build toward it.

Community - Comments and DMs are where health audiences actually form. You'll set the tone for how we respond, and know when a question needs a careful answer instead of a quick one.

Later — in-app content. Once the app is live, the content inside it becomes part of this role too: articles, guides, and explainers that reach users at the right moment. Worth knowing now, not something you'll touch on day one.

The accuracy bar
This is health content on social media, which is the hardest place to get it right. Forty seconds, no room for caveats, a

📌 Content Strategist (India)
🏢 Dheer IT Services
📍 India