About the Role

We are looking for a creative and experienced Social Media & Digital Content Specialist who has previously worked on Government Projects and understands the communication style, processes, and audience requirements associated with government initiatives.

The ideal candidate should be well-versed in Gen Z trends, social media strategy, SEO writing, and digital content creation, with the ability to create engaging and informative content across multiple platforms.

Experience: 2+ Years

Key Responsibilities
Develop and execute social media strategies for government projects and campaigns.
Create Gen Z-friendly and trend-driven content while maintaining professionalism and government communication standards.
Manage social media platforms such as Instagram, Facebook, X, and YouTube.
Create engaging captions, posts, reels, short-form videos, and campaign concepts.
Write SEO-friendly articles, blogs, website content, and social media copy.
Conduct keyword research and optimize content for search visibility.
Coordinate with designers, video editors,



and other team members to execute campaigns.

Required Skills
Prior experience working on Government Projects is preferred/mandatory.
Strong understanding of Gen Z trends and digital culture.
Excellent knowledge of Social Media Management and Digital Marketing.
Strong SEO content writing and copywriting skill.
Ability to develop creative and cutting-edge campaign ideas.
Knowledge of social media analytics and reporting tools.
Good understanding of hashtags, keywords, content optimization, and audience engagement.

Preferred Candidate Profile
Experience with government departments, ministries, PSUs, or government communication projects.
Strong portfolio of social media campaigns and SEO content.
Someone who can combine creative Gen Z ideas with professional government communication.
Candidates with experience in public awareness campaigns, digital outreach, or government social media handles will be preferred.

Wh

📌 Web Content Writer (Lucknow)
🏢 AUBURN DIGITAL SOLUTIONS
📍 Lucknow