Performance Marketing & Content Specialist

We are looking for an experienced Performance Marketing & Content Specialist who can independently manage paid advertising campaigns while also supporting the planning and execution of organic content across multiple digital channels.
The ideal candidate will have at least 4 years of hands-on digital marketing experience, solid analytical skills, and a good understanding of how paid media, content, creative, and conversion strategy work together to drive business growth.

Key Responsibilities:

Performance Marketing
Plan, launch, manage, and optimise campaigns across Meta Ads and Google Ads.
Experience with platforms such as LinkedIn Ads will be an advantage.
Manage campaign budgets, targeting, bidding, creatives, and ongoing optimisation.
Monitor key metrics including CPL, CPA, CTR, CPC, ROAS and conversion rates.
Conduct audience, competitor, keyword, and campaign research.
Run A/B tests across creatives, messaging, audiences, landing pages, and campaign structures.




Analyse campaign performance and identify opportunities to improve lead quality and cost efficiency.
Prepare clear weekly/monthly performance reports and recommendations.
Work with landing pages, tracking, pixels, GA4, GTM and conversion events.

Content & Organic Marketing
Develop content plans for social media and other digital channels.
Create and manage content calendars.
Write and/or coordinate:
Social media posts
Ad copy
Website/landing page copy
Blogs and articles
Email marketing content
Work with designers/video editors to develop engaging static and video creatives.
Research competitors, industry trends, content ideas, hooks, and topics.
Manage organic social media publishing and ensure consistency across channels.
Understand how to repurpose content across different platforms.

Requirements
Minimum 4 years of experience in performance marketing/digital marketing.
Strong hands-on experience managing Meta Ads and Google Ads.
Experience managing both

📌 Digital Marketing Manager (India)
🏢 GrowthHive Australia
📍 India