Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, Current York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Role: Social Strategist
Roles & Responsibilities:
Lead platform and content strategy:
Own the planning process — researching audience and platform trends, shaping briefs, and aligning creative ideas to client and campaign objectives across India’s multi-lingual platform landscape.
Guide execution hands-on: Stay close to the work as it’s made, working with creatives, creators and producers to bring strategy to life and keep everything on-strategy and on-brief.
Liaise with the client on your workstreams: Primary client liaison sits with the business lead and social directors/PMs, but you’ll take the client conversation directly on some workstreams — presenting thinking and building trust.
Analyse and optimise performance: Track content performance across platforms and campaigns and pull out actionable insights to inform future creative and content planning.
Support culture-first creative: Identify opportunities for culturally relevant, social-first work — and help package standout work into cas
📌 Social Strategist (Gurugram)
🏢 VML
📍 Gurugram