Job description:
Key Responsibilities
Content Strategy
Develop and execute the overall content strategy aligned with business and marketing objectives.
Own and manage the monthly content calendar across all marketing channels.
Identify content opportunities around campaigns, product launches, customer insights, seasonal events, and business priorities.
Ensure a consistent brand voice across all customer touchpoints.
Content Creation
Create compelling content for social media, websites, landing pages, blogs, email campaigns, product pages, ad copies, WhatsApp campaigns, case studies, and sales collateral.
Write campaign messaging, CTAs, and storytelling content that drives engagement and conversions.
Prepare creative briefs and collaborate with designers, videographers, and internal stakeholders to deliver high-quality content.
Video & Campaign Content
Develop concepts, scripts, and storyboards for reels, short-form videos, and brand campaigns.
Create content supporting paid campaigns across Meta, Google, YouTube, and other digital platforms.
Support product launches, events,



promotions, and integrated marketing campaigns with impactful content.
Influencer Marketing
Identify, evaluate, and onboard influencers aligned with the brand and campaign objectives.
Coordinate end-to-end influencer campaigns, including outreach, briefs, content approvals, timelines, and deliverables.
Build and maintain robust relationships with influencers, creators, and agencies.
Track campaign performance and optimize future collaborations based on insights and ROI.
SEO & Analytics
Optimize website and blog content for SEO and search intent.
Monitor content performance using analytics tools and recommend improvements.
Analyse engagement, website traffic, conversions, and content effectiveness.
Stay updated on digital trends, competitor activities, and emerging content formats.
Brand Management
Ensure consistency in brand messaging, tone of voice, and visual storytelling.
Maintain high-qualit

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