Role: Influencer Marketing Manager

Reporting to: CMO

About Us: Scrubsy is India’s #1 foam-based household cleaner - trusted by thousands of families for kitchen, bathroom, footwear, and all-purpose cleaning. We’re a fast growing D2C brand under BoldChem Sciences Pvt. Ltd., scaling rapidly across Amazon, our own website, and quick commerce platforms. We are a funded organization. We move fast, we care deeply about quality, and we’re building the team that is passionate

Brief: As Influencer Marketing Manager, you will own and scale Scrubsy’s entire creator/influencer ecosystem - from nano influencers doing honest home cleaning demos to macro lifestyle creators bringing the brand into aspirational spaces. You will directly report to the CMO, and own influencer marketing strategy, creator/influencer relationships, campaign execution and performance measurement. You will build the influencer programme, define what types of creators and content formats works best for Scrubsy.

Key Responsibilities

Define Scrubsy’s influencer marketing strategy across platforms




Design and launch the Brand Ambassador Program - recruit, onboard, and manage a network of loyal customers and micro-influencers
Build a tiered creator programme - from nano influencers to macro influencers
Identify right creators/influencers for Scrubsy
End-to-end management of all influencer campaigns; from strategy to execution
Build solid and long-term relationship with creators/influencers
Collaborate with different stakeholders
Maintain influencer database
Maintain influencer performance report
Track competitor influencer activity and be updated on current trends

What We Are Looking For

Mandatory Requirement

2 to 5 years of experience in influencer marketing
Strong understanding of influencer ecosystems, creator-led content, social media trends
Experience managing influencer campaigns end-to-end
Strong negotiation, communication, and relationship management skills
Understanding of campaign metrics and

📌 Influencer Marketing Manager (Gurugram)
🏢 Scrubsy
📍 Gurugram