JOB TITLE : VISUAL COMMUNICATION & SOCIAL MEDIA EXECUTIVE

Employment Type: Full - time
Location: Kala Ghoda, Fort, Mumbai

A candidate who truly eats, breathes, and sleeps fashion, with a deep-rooted understanding of leading domestic and global fashion houses.

ABOUT SDS by KUSHAL SHAH
• SDS by KUSHAL SHAH is a men’s luxury brand specializing in Prêt, Couture, and Bespoke.
• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.
• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.
• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.
• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES :

1. Content Planning, Grid Strategy & Platform Management
• Assist in planning, developing, and executing monthly content calendars across Instagram, Facebook, Pinterest, LinkedIn,



and YouTube for both the brand and the Founder’s personal platforms.
• Plan and maintain Instagram grid layouts in advance — ensuring visual balance, storytelling continuity, and campaign sequencing.
• Ensure content mix aligns with brand objectives — including product stories, styling features, founder moments, campaign rollouts, retail updates, and PR highlights.
• Collaborate with internal teams to align content with marketing, retail, launches, and PR calendars.
• Manage posting schedules across all platforms and ensure consistency in brand tone, format, and frequency.
• Optimize captions, hashtags, timing, and platform-specific formats for maximum reach and engagement.
• Monitor performance across all active platforms of the brand and Founder to ensure strategic alignment and growth.
2. Visual Conceptualization & Design Support
• Assist in creating mood boards, concept decks, and visual references for cam

📌 VISUAL COMMUNICATION (Mumbai)
🏢 SDS BY KUSHAL SHAH
📍 Mumbai