Job Purpose
NMIMS CDOE is looking for a highly analytical and execution-focused Performance
Media Executive to drive lead generation and business growth through digital
marketing channels. The ideal candidate should have extensive hands-on
experience managing large-scale performance campaigns across multiple biddable
platforms, with a robust understanding of tracking, analytics, optimization, and
agency management.
Key Responsibilities
* Plan, execute, monitor, and optimize performance marketing campaigns across
Google Ads, Microsoft (Bing) Ads, Meta Ads, and LinkedIn Ads.
* Drive quality lead generation while achieving business KPIs such as CPL, CPA,
ROAS, and lead quality.
* Develop full-funnel digital media strategies aligned with business and
admission goals.
* Continuously optimize campaigns through audience segmentation, bidding
strategies, creative testing, landing page insights, and budget allocation.
* Monitor campaign performance and identify optimization opportunities using
data-driven insights.
* Manage campaign tracking and measurement through Google Analytics (GA4) and
Google Tag Manager (GTM), ensuring accurate implementation of events,
conversions, and attribution.
* Create and maintain performance dashboards and present actionable insights to
internal stakeholders.
* Coordinate closely with the media agency to ensure timely campaign execution,
optimization, troubleshooting, and delivery of agreed KPIs.
* Collaborate with creative, content, product, and web teams for campaign
launches, landing page improvements, and conversion optimization.
* Stay updated with platform updates, industry trends, and emerging digital
marketing best practices.
* Conduct competitor analysis and identify new opportunities for audience
acquisition and campaign growth.
* Ensure campaign governance, budget pacing, quality checks, and compliance
with platform policies.
Requirements- Skills & Competencies
* Excellent written and verbal communication skills.
* Abil
📌 Executive- Performance Media (Mumbai)
🏢 NMIMS
📍 Mumbai