We're hiring : Sales Lead (World Foods and Ethnic) - UK & Europe
Reporting To: Sales Director
Direct Reports: TBC

Why Join Veetee:
Veetee is an entrepreneurial, fast-growing family business and one of the UK’s leading rice brands, with operations in the UK, Europe, USA and India. This role offers the prospect to work across a broad range of strategic and operational projects, making a visible impact on the future growth and success of the business.

Job Purpose:
To own and grow Veetee Foods' presence in the ethnic foods and cash & carry channel across the UK, and to lead ethnic rice sales across the EU. The role combines strategic account planning with hands-on execution: bringing structure and discipline to a market that has traditionally been relationship-led, while building the coverage, promotional and pricing plans needed to grow volume, margin and distribution. The role holder will manage a defined portfolio of accounts, and will lead a small team, ensuring a single, consistent commercial approach across the whole channel.

Responsibilities:

Coverage & Account Strategy




Define and maintain a clear account coverage plan for the ethnic foods and cash & carry channel in the UK, making deliberate choices about which accounts to priorities, invest in, or step back from, based on value, growth potential and fit.
Look to change the status quo in terms of who we sell to and how we well to them, developing new customers and building on existing ones
Directly manage a portfolio of key accounts in the South, building senior relationships while introducing more structured, data-led account management.
Set direction and targets for the Senior Commercial Manager (North), who manages Booker and Bestway, ensuring consistent standards of planning and execution across both territories.
Lead and develop ethnic rice sales across EU markets, identifying priority customers and routes to market.

Annual & Quarterly Planning
Build a clear, structured annual coverage and promotion

📌 Sales Lead (Sonipat)
🏢 VeeTee India
📍 Sonipat