About BeatO
BeatO is India's leading digital diabetes care platform, offering a full-stack ecosystem of connected glucometers, app-based monitoring, and structured care programs led by doctors, diabetes educators, and nutritionists. Founded in 2015 and headquartered in New Delhi, BeatO serves over 1.5 million members across the country, with the majority of its user base in Tier 2 cities and beyond. The company is backed by investors including W Health Ventures, Lightrock India, Orios Venture Partners, and PharmEasy, and continues to expand its phygital care model, diabetes-reversal programs, and consumer health product lines.
Role Summary
BeatO is looking for a Senior Manager – Marketing to own growth marketing for its B2C and service-led care programs. This is a hybrid strategist-operator role: the person will be expected to design current go-to-market approaches and continuously optimize the acquisition-to-enrolment funnel, while also staying hands-on with day-to-day campaign execution. The role splits roughly 60% performance marketing (paid acquisition, funnel optimization,



budget ownership) and 40% other marketing efforts (organic, lifecycle, partnerships, and campaign support), and is based in BeatO's Delhi office.
Key Responsibilities
Own performance marketing end-to-end across paid channels (Meta, Google, programmatic, app-install campaigns) to drive acquisition and enrolment into BeatO's care programs — roughly 60% of the role.
Design and test new GTM approaches for BeatO's B2C/service-led programs: audience segments, channel mixes, offers, and pricing or bundling experiments, rather than only running the existing playbook.
Own full-funnel optimization from awareness through app install/lead capture, trial, paid conversion, and program retention, working closely with product, growth, and care teams.
Execute and support other marketing efforts (~40%): organic/social, lifecycle and CRM campaigns, content, partnerships, and on-ground or BTL activity as needed.
Set

📌 Senior Manager (Delhi)
🏢 xponentiate
📍 Delhi