We are looking for a CRM Operations Coordinator to support the execution and optimization of promotional campaigns, audience segmentation, lifecycle management, and casino content operations across our Betly Casino and Sportsbook brands.
The role will be responsible for building, testing, deploying, and monitoring CRM campaigns, as well as identifying audience and promotional opportunities that drive player engagement, loyalty, and incremental value. In addition, the role will serve as an executional point of contact for casino content configuration, including the integration and deployment of new games across platforms and jurisdictions.
The ideal candidate will be highly organized, analytical, detail-oriented, and comfortable working in a quick-paced online gaming environment while coordinating with Marketing, Acquisition, Compliance, Casino, and external partners.

Responsibilities:
CRM & Campaign Operations
Develop strong working knowledge of CRM, bonusing, audience-building, segmentation, and lifecycle management tools,



and leverage these tools to support promotional effectiveness and profitability.
Build and manage audience segments, lifecycle journeys, automations, and A/B tests; routinely monitor performance and optimize campaigns for efficiency and engagement.
Build, test, schedule, deploy, and analyze promotional campaigns, boosts, loyalty offers, and other player engagement initiatives.
Monitor player activity, value, preferences, and lifecycle segments to identify changes in audience composition, segment growth, migration, and engagement opportunities.
Provide actionable insights and performance observations to leadership to support CRM and promotional planning.
Partner with Marketing and other relevant teams to understand player behavior across channels and identify opportunities to deliver more relevant, cohesive, and personalized content and offers.
Coordinate the scheduling, testing, deployment, and performance analysis of outbound communications, inc

📌 CRM Operations Coordinator – Online Gaming (Kochi)
🏢 Ruby Seven Studios
📍 Kochi