Digital Marketing Executive – Reels & Content

We’re looking for a creative and curious fresher to join our digital marketing and content team in the Real Estate / PropTech space.
This role is primarily about creating content, especially Reels and short-form videos, growing social media presence, and understanding what content actually works.
You will be involved in the complete content cycle:
Research → Content Ideas → Create → Publish → Track → Analyze → Improve

What you’ll do
• Research Indian real estate topics, news, trends, projects, builders, cities, and interesting data points.
• Find topics that can attract buyers, investors, builders, and real estate professionals.
• Develop Reel ideas, hooks, storylines, and content angles.
• Create short-form content for Instagram, YouTube Shorts, LinkedIn, and other platforms.
• Turn real estate information and insights into straightforward, engaging content.
• Use Canva, CapCut, AI tools, templates, screen recordings, graphics, and other available tools to create content.
• Manage the content calendar and publish content consistently.




• Write basic captions, titles, descriptions, hashtags, and CTAs.
• Track content performance — views, reach, watch time, retention, engagement, shares, saves, follower growth, clicks, etc.
• Understand which topics, hooks, formats, and content styles are performing well.
• Experiment with different content formats and continuously improve future content based on data.

What we’re looking for
Freshers are welcome.

You should:
• Be genuinely interested in Instagram, Reels, YouTube Shorts, and social media.
• Have a creative and curious mindset.
• Understand what makes short-form content interesting.
• Have good communication and basic writing skills.
• Be comfortable learning new tools, including AI-powered content tools.
• Be willing to learn about Indian real estate.
• Have a basic understanding of social media analytics.
• Be comfortable researching topics independently and coming up with cont

📌 Digital Marketing Executive – Reels (Bengaluru)
🏢 Horizon — India’s Real Estate Intelligence Platform
📍 Bengaluru