Own the paid media engine for a $1Billion+ brand. Decide what to launch and where the budget goes.

Total Annual Package: Up to USD $240,000 + comprehensive perks (Base salary + monthly performance bonus of up to 20% of base)
Location: Remote (Global)
Growth path from here is fluid: all paid channels, including the ones you select, moving toward scope at the intersection of capital allocation, creative strategy, and P&L; ownership. What takes 4-5 years elsewhere happens in 1-2 here.

We've been AI-first since December 2023: Every proposal that reaches the CEO ships with an LLM validation link. Your first spend case gets stress-tested by an advanced model to eliminate blind spots.

Role Overview:
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 billion in sales, is hiring a Senior Director of Performance Marketing to own a multi-million-dollar monthly paid media engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team, reporting directly to the CEO.





This role exists to convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement.

The Problems You'll Own:
Primary: Decide what to launch and where the budget goes: A multi-million-dollar monthly budget runs across Google and Meta, and every standard campaign type is already live and optimized: brand and non-brand search, PMax, Meta prospecting and retargeting, Shopping and feed. Growth now has to come from what isn't running: new campaign structures, new creative, a different mix of spend.

Secondary: Build the system that runs the scaling decisions: Design and document the rules that govern spend, when to pause, when to increase budget, when to pull back, and the measurement each decision depends on. The system should run the scaling without day-to

📌 Senior Director (India)
🏢 Puffy
📍 India