Location: Mumbai, India
Employment Type: Full-Time
Industry: Fashion | Sustainable Fashion | Lifestyle
ZAVI is looking for an experienced and highly creative Senior Marketing Executive to help build and grow our brand presence in India.
We are looking for someone who understands fashion, digital marketing, PR, influencers, content and brand building — and, most importantly, someone who can turn ideas into actual campaigns and measurable results.
What you’ll be responsible for:
? Develop and execute marketing strategies for the Indian market
? Plan and manage digital marketing campaigns
? Manage social media marketing and campaign calendars
? Plan and execute email marketing / e-mailer campaigns
? Build relationships with fashion, lifestyle and sustainability influencers
? Manage influencer campaigns from identification and negotiation to execution
? Develop relationships with media, PR agencies, journalists and publications
? Identify opportunities for PR coverage and brand features
? Conceptualize and manage content creation for social media, campaigns, advertising, website,
PR, emailers and product launches
? Work with photographers, videographers, designers, creators and other creative partners
? Identify brand collaborations, partnerships and events
? Track campaign performance, engagement, traffic and conversions
? Research Indian fashion, lifestyle and consumer trends
We’re looking for someone who has:
4–6+ years of marketing experience, preferably in fashion, lifestyle, luxury, beauty or retail
Strong hands-on experience in digital marketing & social media
Experience running digital campaigns and analyzing performance
Strong experience with influencer marketing and PR
Experience managing email marketing / e-mailers
Solid content conceptualization and creative direction skills
Good understanding of the Indian fashion & lifestyle market
Existing relationships with influencers, creators and/or media is a strong advantage
Excellent communication, negotiation
📌 Marketing Executive (Mumbai)
🏢 ZAVI
📍 Mumbai