Opportunity to work as Brand Manager / ABM
We’re looking for a Brand / Marketing Professional to join our team and play a key role in shaping brand strategy, driving impactful campaigns, and delivering measurable business results.
What you’ll do:
• Marketing & Brand Strategy Execution:
Support the development and implementation of marketing and branding strategies aimed at improving market share, brand visibility, and consumer reach.
• Advertising, Packaging & Promotions:
Assist in executing brand advertising concepts, packaging initiatives, and consumer promotions, ensuring consistency with the brand’s positioning and identity.
• ATL & BTL Activations:
Support planning and execution of ATL (TV, Print, Digital) and BTL (on-ground, trade, POS) activities to effectively deliver the brand’s value proposition.
• Sales Coordination & Trade Marketing:
Coordinate with the Sales team to implement and monitor trade promotions, schemes, and marketing initiatives across various levels of the trade.
• Media & Agency Coordination:
Liaise with media agencies, advertising agencies,
and research partners to support execution of brand campaigns and ensure timely delivery.
• Product Development & R&D; Interface:
Work closely with R&D; on product conceptualization, positioning, and new product development, including support on testing and launch readiness.
• Brand Extensions & Growth Initiatives:
Assist in planning and executing brand extension initiatives and growth programs for existing and new markets.
• Budget Tracking & Cost Control:
Track brand-related expenditures against approved budgets and support efficient cost management.
What we’re looking for:
• MBA / PGDM or equivalent qualification
• 2–6 years of experience in Marketing, preferably within the FMCG sector
• Exposure to branding, media, promotions, and sales coordination
Why join us:
High-visibility role with real ownership
Opportunity to work on brands at a meaningful growth stage
Team-oriented, performance-driven cul
📌 Brand Manager (Kolkata)
🏢 Emami
📍 Kolkata