We are hiring for Creative / Brand Design Lead
Location: Noida, Sector 80
Joining: Immediate Joiner Preferred

About The Cinnamon Kitchen
The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.
We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.

The Role
You will lead TCK's creative direction across:
· Brand identity and visual communication
· Campaigns and product launches
· Social and digital content
· Photography and video direction
· Paid-media creative
· Creative team and agency output

You will work closely with the Founder, Marketing and Content teams to turn brand objectives into robust creative concepts and high-quality execution.

Key Responsibilities
Creative & Brand Direction
· Own and evolve TCK's visual identity across all touchpoints.
· Maintain a consistent, premium and recognisable brand aesthetic.
· Develop creative concepts,



moodboards and visual directions for campaigns and launches.
· Set and maintain a high creative quality bar across the brand.
· Lead creative direction for product launches, seasonal campaigns and brand initiatives.
· Lead the visual direction across Instagram and other digital platforms.
· Oversee static, carousel, video, motion and other digital-first creative formats.
· Develop creative concepts and visual directions for social, UGC and performance marketing.

Art Direction & Shoots
· Plan and direct product shoots from concept to final delivery.
· Create shoot briefs, moodboards, styling directions and shot lists.
· Coordinate photographers, videographers, agencies and other external partners.
· Decide what should be handled in-house versus externally.
· Review final assets and ensure they meet TCK's creative standards.

Team & Agency Leadership
· Lead and mentor the existing creative team, including designers and UGC creato

📌 Creative / Brand Design Lead (Noida)
🏢 The Cinnamon Kitchen
📍 Noida