Current Opening - Task Description: Key Responsibilities

1. Solution Architecture & Design

Define end-to-end architecture for Salesforce Marketing and Sales ecosystems, including:

Sales Cloud, Account Engagement (Pardot), Marketing Cloud (if applicable)

Customer data flows, segmentation, and campaign orchestration

Design scalable, reusable, and modular solutions aligned to enterprise architecture standards

Ensure high performance, security, and data integrity across systems

2. Business & Stakeholder Alignment

Collaborate with business stakeholders (Marketing, Sales, CX teams) to:

Understand goals such as lead generation, conversion optimization, pipeline acceleration

Translate business objectives into solution blueprints with measurable KPIs





Provide architectural recommendations that maximize ROI (e.g., campaign efficiency, conversion uplift, cost optimization)

3. Salesforce Platform Expertise

Lead design across:

Lead lifecycle management (Lead → MQL → SQL → Opportunity)

Campaign management & attribution models

Marketing automation journeys

Ensure best practices for:

Data model design (Contacts, Accounts, Campaigns, Custom Objects)

Data quality, deduplication, and governance

Role hierarchy, sharing, and security model

4. Integration & Data Architecture

Architect integrations with:

External systems (CDP, ERP, Web platforms)

APIs,

📌 Salesforce Solution Architect with Pardot (India)
🏢 InfoBeans
📍 India