21 Aug
|
IMD Brand
|
Pune
Senior Copywriter
Location: Baner, Pune
Experience: 7–9 Years
Salary: ₹7–8 LPA
Job Summary
We are looking for a Senior Copywriter who can create impactful brand communication and compelling copy that strengthens brand positioning, identity, and audience connect.
Key Responsibilities
Develop creative and impactful copy for campaigns, social media, websites, ads, brochures, and other brand communication.
Shape and maintain a consistent brand voice, tone, and messaging.
Develop creative concepts and campaign ideas aligned with brand positioning.
Work closely with the Brand, Creative, Design, and Marketing teams.
Create storytelling-led communication that connects with the target audience.
Research consumer trends and competitor communication to identify creative opportunities.
Review and refine copy to ensure clarity, creativity,
and brand consistency.
Guide junior writers and maintain overall content quality.
Requirements
7–9 years of experience in copywriting, brand communication, or advertising.
Solid creative writing and storytelling skills.
Excellent command of English and communication.
Strong understanding of branding, positioning, and consumer psychology.
Experience working on brand campaigns and integrated communication.
Ability to think creatively and translate brand strategy into powerful communication.
Portfolio showcasing strong campaign and brand work is preferred.
Location: Baner, Pune | CTC: ₹7–8 LPA
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